I’m in a sticky situation; recently I wrote a blog post called “I’m Stuck: What to do when you’re stuck writing content” about all the ways you ca get inspiration when you’re out of ideas. Well, I’m out of ideas for this blog post. Blog posts are especially hard to get inspiration for because it’s long-form content. They’re also essential for digital marketing professionals. Let’s explore 5 ways you can develop an engaging and informative blog topic for your audience–even when the creativity isn’t flowing.

Update an existing blog

Basically, what I’m doing right now. Things change, apps update and thoughts evolve so something that happened a few months ago or even a few days ago might not apply anymore. Take this opportunity to update your blogs so that information is always current on your site. Even if it’s just a few paragraphs. One of the main benefits of blogging is SEO. As your blogs begin to rank on Google, you’ll want to make sure the information visitors are seeing is current and relevant.

Ask your audience

Your audience is the people who will be reading your blogs so why not write content they intrigues them? Set up a Twitter poll to find out what topics they’re interested in. Ask questions like: What are you interested in? What problems are you facing? What unique challenges are you trying to overcome? Using a poll on social media will gain traction to your blog and engage current readers. You could even add a poll to a finished blog to get reader feedback.

Hot topics

World events can have a huge effect the digital marketing world. Use what’s going on in the news and relate it to your work. Google even prefers content that is fresh and new. Trending topics are favored in Google’s algorithm. There is a plethora of resources you can use to find trending topics that relate to your career.

Make it personal

Let your readers know of your daily struggles or revelations you’ve had at work. Your readers will relate to these problems, and this will eventually build trust with them. When it comes to posts about work, your audience wants to relate to your experiences and apply them to their everyday life. If you are consistently creating content that’s helpful to your audience, it will establish you as an authority.

Blogging can be a frustrating task, especially during times when you don’t have inspiration. But it’s necessary in most digital marketing plans for most industries. There is no better way to add relevant content to your website than to utilize a blog.

If you need a place to start, Hubspot has some great resources for blog topics. They have multiple blogs with a lists of inspiration and also a blog generator. All you have to do is plug in keywords that you’re interested in, and Hubspot will generate a topic for you. Remember, people come to the internet to solve a problem, so any blog that you create must speak with authority and have accurate and resourceful information.