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How to Stand Out From the Crowd With Your Social Media Content

Social media is a crowded avenue of platforms and content creators. It’s estimated that 81% of small and medium businesses are now using at least one social media platform, not to mention the 3.5 billion active social media users.  When you're trying to gain followers and sell your product through your company's social media, the last thing you want is for your content to be lost among the noise. There are a few steps you can follow to help your [...]

By |2019-09-23T11:21:28-04:00September 23rd, 2019|content marketing, Social Media Management, social media strategy|Comments Off on How to Stand Out From the Crowd With Your Social Media Content

Building Your Social Stream Through Social Content

In our last post, we talked about the trouble that many brands face online. Social streams can get easily lost in the rivers of content being produced by a world full of socially active brands and individuals. Think about it this way: imagine you make and sell widgets. Your conversation with your stream may be all about how YOUR widgets could benefit your target clients. That's great. You have a defined audience. How about the hundred other widget producers having [...]

By |2019-06-18T12:26:39-04:00June 4th, 2019|social media strategy|Comments Off on Building Your Social Stream Through Social Content

When Your Social Stream Gets Lost In A River Of Content

For years now, marketers have been talking about building and maintaining your social presence. There's a great reason for this. The whole point of social marketing is that it helps to develop and grow your brand. By reaching out to current customers and clients, you help to strengthen existing relationships. Alternatively, by reaching out to potential clients and customers, you can help to educate them on the goods or services you offer. It all comes down to visibility. Are you [...]

By |2019-06-13T10:28:44-04:00May 15th, 2019|social media strategy|Comments Off on When Your Social Stream Gets Lost In A River Of Content

Militant Social Marketing: When Online Marketing Gets Aggressive

Company XYZ has been around for years. They built a reputation in the local market for providing quality goods and services in a timely manner and at a cost that has remained competitive. In the past, advertising in local papers and on the radio was enough to keep the company busy. As the written word has lost readers, however, Company XYZ has seen a slow decline in business. Radio has continued to bring a small return on new clients, but [...]

By |2019-02-05T08:59:45-04:00February 5th, 2019|Blog, Social Media Management, social media strategy|Comments Off on Militant Social Marketing: When Online Marketing Gets Aggressive

Content Intelligence & Your Content Strategy

Part of your social media strategy is a comprehensive content strategy -- a plan to create, publish and control usable content on social media. It is your plan for providing your audience with consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. If you already have a content strategy, great! This blog can help you improve on it and show you how effective content analysis can help you make your [...]

By |2019-01-30T09:34:36-04:00January 29th, 2019|content marketing, social media strategy, Uncategorized|Comments Off on Content Intelligence & Your Content Strategy

New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

By |2018-11-30T12:13:35-04:00December 3rd, 2018|Blog, Social Media Management, social media strategy|Comments Off on New Year, New Goals, New Social Media Strategy

How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

By |2018-08-30T18:03:49-04:00September 4th, 2018|content marketing, LinkedIn, social media strategy|Comments Off on How to Use LinkedIn to Showcase Your Business

Using Instagram for Your B2B Marketing Strategy

Vague algorithms, data scandals, and oversaturation have left some B2B social media marketers frustrated by a lack of results, regardless of the quality of content being created. Instagram has come to the rescue with a versatile, image-driven platform that can capture the personality of just about any brand. And, as a bonus, a lot of this can be achieved organically. In the past, Instagram was known for being a millennials-only platform where people shared vacation and food photos. Though this [...]

By |2018-08-23T15:48:42-04:00August 27th, 2018|Instagram, social media strategy|Comments Off on Using Instagram for Your B2B Marketing Strategy

The Impact of Timely Posting on Social Media

“When should I post on social media?” An age-old question that has been asked since the beginning of social media marketing. If there was one blanket answer to this question, we wouldn’t need to write this blog! Knowing when your audience is most active will ultimately generate more engagement and traffic. Though there’s no perfect answer, there’s still plenty of information available to help you determine the best times to make sure your content is seen. How to Find the [...]

By |2018-07-31T16:05:52-04:00August 1st, 2018|content marketing, Social Media Management, social media strategy|Comments Off on The Impact of Timely Posting on Social Media

4 Content Types You Need For Social Media Success

Having a consistent, engaging, and quality mix of social content is what keeps your fans loyal to your brand. When you produce content that entertains, answers questions, and solves problems for your customers, you are creating value that lasts. Social Content Best Practices A staple of social media content creation best practices is the 80/20 rule. The 80/20 rule states that 80% of your content should inform, educate, and entertain, while only 20% should directly promote your brand. Most of [...]

By |2018-05-15T11:42:52-04:00May 15th, 2018|Campaign, social media strategy|Comments Off on 4 Content Types You Need For Social Media Success
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