social media strategy

/social media strategy

New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

By |2018-11-30T12:13:35+00:00December 3rd, 2018|Blog, Social Media Management, social media strategy|Comments Off on New Year, New Goals, New Social Media Strategy

How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

By |2018-08-30T18:03:49+00:00September 4th, 2018|content marketing, LinkedIn, social media strategy|Comments Off on How to Use LinkedIn to Showcase Your Business

Using Instagram for Your B2B Marketing Strategy

Vague algorithms, data scandals, and oversaturation have left some B2B social media marketers frustrated by a lack of results, regardless of the quality of content being created. Instagram has come to the rescue with a versatile, image-driven platform that can capture the personality of just about any brand. And, as a bonus, a lot of this can be achieved organically. In the past, Instagram was known for being a millennials-only platform where people shared vacation and food photos. Though this [...]

By |2018-08-23T15:48:42+00:00August 27th, 2018|Instagram, social media strategy|Comments Off on Using Instagram for Your B2B Marketing Strategy

The Impact of Timely Posting on Social Media

“When should I post on social media?” An age-old question that has been asked since the beginning of social media marketing. If there was one blanket answer to this question, we wouldn’t need to write this blog! Knowing when your audience is most active will ultimately generate more engagement and traffic. Though there’s no perfect answer, there’s still plenty of information available to help you determine the best times to make sure your content is seen. How to Find the [...]

By |2018-07-31T16:05:52+00:00August 1st, 2018|content marketing, Social Media Management, social media strategy|Comments Off on The Impact of Timely Posting on Social Media

4 Content Types You Need For Social Media Success

Having a consistent, engaging, and quality mix of social content is what keeps your fans loyal to your brand. When you produce content that entertains, answers questions, and solves problems for your customers, you are creating value that lasts. Social Content Best Practices A staple of social media content creation best practices is the 80/20 rule. The 80/20 rule states that 80% of your content should inform, educate, and entertain, while only 20% should directly promote your brand. Most of [...]

By |2018-05-15T11:42:52+00:00May 15th, 2018|Campaign, social media strategy|Comments Off on 4 Content Types You Need For Social Media Success

Optimizing Your Instagram Business Profile

Instagram is quickly becoming the go-to and need-to-have social media platform for businesses. While Instagram is a much simpler and cleaner platform than Facebook, many businesses assume Instagram marketing is simple-- but it’s not.That’s solely because of how competitive marketing is on Instagram and how much there is to gain from it. Instagram influencers are changing the trajectory of Instagram’s purpose in social media marketing in several ways. The main reason it’s important for businesses is that it’s an alternative [...]

By |2018-02-07T00:25:58+00:00January 11th, 2018|Instagram, social media strategy|Comments Off on Optimizing Your Instagram Business Profile

4 Social Media Challenges to Overcome in 2018

One of the most exciting (and challenging) aspects of social media marketing is keeping up with ever-changing features, tools, trends, and best practices. We have identified four key social media challenges that many marketers will face in 2018, and we’ve even conjured up some viable solutions to help you forge ahead into the new year with confidence. The Unstoppable Rise of Video You already know the importance of video in your social strategy, but there is one common mistake many marketers [...]

By |2018-03-05T13:10:50+00:00December 11th, 2017|social media strategy|Comments Off on 4 Social Media Challenges to Overcome in 2018

The Instagram Alternatives to Facebook’s Ad Saturation

Facebook is having a rough year. The Russia/election debacle being a main focus. Also troubling for the platform is that it hit maximum ad saturation sooner than predicted. Without getting too far into the Russian interference (you can read more about that here), Facebook was forced to completely change its approach to advertising, which has ultimately complicated marketing efforts. Ad saturation is another huge problem that Facebook is battling. Ad saturation refers to the amount of virtual space available for [...]

By |2018-03-05T13:13:31+00:00November 20th, 2017|Instagram, social media strategy|Comments Off on The Instagram Alternatives to Facebook’s Ad Saturation

Finding The Most Effective Instagram Hashtags

Instagram hashtags are the best (free!) tool for businesses to find their target audience and grow their brand. With that said, most brands don’t know which hashtags to use, and that’s okay. It’s a common mistake, because there’s not a lot of information on how to utilize the right hashtags. If you need a recap on how hashtags can be used to grow your brand on Instagram, review how the Instagram Search Algorithm works. Hashtags come in a variety of [...]

By |2018-03-05T13:18:32+00:00November 15th, 2017|Instagram, social media strategy|Comments Off on Finding The Most Effective Instagram Hashtags
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