Instagram

Using Instagram for Your B2B Marketing Strategy

Vague algorithms, data scandals, and oversaturation have left some B2B social media marketers frustrated by a lack of results, regardless of the quality of content being created. Instagram has come to the rescue with a versatile, image-driven platform that can capture the personality of just about any brand. And, as a bonus, a lot of this can be achieved organically. In the past, Instagram was known for being a millennials-only platform where people shared vacation and food photos. Though this [...]

By |2018-08-23T15:48:42+00:00August 27th, 2018|Instagram, social media strategy|Comments Off on Using Instagram for Your B2B Marketing Strategy

3 Types of Videos to Post on Facebook & Instagram

Between 2016 and 2017, views of video content on Facebook increased 258%, and the powers that be at both Facebook and Instagram have capitalized on this video revolution. If you aren’t taking advantage of the reach and engagement that video can bring to your brand’s social media profiles, what are you waiting for? To help you out, we’ve put together a list of the best type of video to post for all of the different places video can be posted [...]

By |2018-08-20T12:55:35+00:00August 20th, 2018|content marketing, Facebook, Instagram, Video Marketing|Comments Off on 3 Types of Videos to Post on Facebook & Instagram

Your 2018 Hashtag Update: Best Practices For All Platforms

Are you using five or more hashtags on your Facebook posts? Are you skipping hashtags on LinkedIn? These practices may have been okay in the past, but are considered faux pas today. If you haven’t kept up with the best practices for using hashtags on Facebook, Twitter, LinkedIn, and Instagram, don’t worry. We’ve got you covered. Facebook Hashtags aren’t a huge part of Facebook posts; you likely only see hashtags in Facebook posts when someone has their Instagram set up [...]

By |2018-08-07T14:17:56+00:00August 7th, 2018|Facebook, Hashtags, Instagram, LinkedIn, Social Media Management, Twitter|Comments Off on Your 2018 Hashtag Update: Best Practices For All Platforms

9 of the Biggest Instagram Updates in 2018

You probably know by now that social media changes almost every day. What you knew to be true one day might not be the case 24 hours later. As our online social habits change, the platforms must to keep up with (and anticipate) our needs. Instagram’s surge in popularity means the platform is constantly changing to keep their users engaged. The newest Instagram stats show there are currently more than 800 million monthly active users on the platform, and many [...]

By |2018-07-09T11:58:38+00:00July 9th, 2018|Instagram, Social Media Management|Comments Off on 9 of the Biggest Instagram Updates in 2018

Using Instagram Stories to Engage With Your Audience

Using Instagram Stories to Engage Your Audience Instagram Stories, Instagram’s answer to ephemeral content, have been very beneficial to the social strategies of many brands. They are fun, in-the-moment, interactive posts that can compliment any Instagram account. Getting the most out of Instagram Stories means creating a posting strategy (yes, another strategy). Though not as intense as an overall social strategy, you will need to be able to answer the following questions on a consistent basis: What goal do we [...]

By |2018-05-03T13:41:17+00:00May 3rd, 2018|Instagram|Comments Off on Using Instagram Stories to Engage With Your Audience

How To Run An Instagram Giveaway

Giveaways on Instagram are a great way to build excitement for your brand partner with other businesses or influencers on the app. First, understand the ground rules of hosting a giveaway. Don’t use giveaways as your sole strategy to build engagement. Many brands who rely solely on giveaways actually lose more followers than they gain since people immediately unfollow after a contest closes. Don’t give away a prize or partner with a company that is unrelated or irrelevant to your [...]

By |2018-02-07T00:31:45+00:00January 22nd, 2018|Instagram|Comments Off on How To Run An Instagram Giveaway

Optimizing Your Instagram Business Profile

Instagram is quickly becoming the go-to and need-to-have social media platform for businesses. While Instagram is a much simpler and cleaner platform than Facebook, many businesses assume Instagram marketing is simple-- but it’s not.That’s solely because of how competitive marketing is on Instagram and how much there is to gain from it. Instagram influencers are changing the trajectory of Instagram’s purpose in social media marketing in several ways. The main reason it’s important for businesses is that it’s an alternative [...]

By |2018-02-07T00:25:58+00:00January 11th, 2018|Instagram, social media strategy|Comments Off on Optimizing Your Instagram Business Profile

The Instagram Alternatives to Facebook’s Ad Saturation

Facebook is having a rough year. The Russia/election debacle being a main focus. Also troubling for the platform is that it hit maximum ad saturation sooner than predicted. Without getting too far into the Russian interference (you can read more about that here), Facebook was forced to completely change its approach to advertising, which has ultimately complicated marketing efforts. Ad saturation is another huge problem that Facebook is battling. Ad saturation refers to the amount of virtual space available for [...]

By |2018-03-05T13:13:31+00:00November 20th, 2017|Instagram, social media strategy|Comments Off on The Instagram Alternatives to Facebook’s Ad Saturation

Finding The Most Effective Instagram Hashtags

Instagram hashtags are the best (free!) tool for businesses to find their target audience and grow their brand. With that said, most brands don’t know which hashtags to use, and that’s okay. It’s a common mistake, because there’s not a lot of information on how to utilize the right hashtags. If you need a recap on how hashtags can be used to grow your brand on Instagram, review how the Instagram Search Algorithm works. Hashtags come in a variety of [...]

By |2018-03-05T13:18:32+00:00November 15th, 2017|Instagram, social media strategy|Comments Off on Finding The Most Effective Instagram Hashtags

Instagram Hashtag Strategy: How to Hack the Search Algorithm

  This is part of an Instagram hashtag strategy series. This post focuses on ways to be found in the Top Posts algorithm. If this topic feels overwhelming, start with the conclusion and work your way back up. Still need help? We’re here for you. Hashtags have been evolving since their creation in 2009 on Twitter. Now, hashtags are part of spoken slang and are used in campaigns for brand engagement and to categorize types of content. […]

By |2018-05-01T11:30:07+00:00October 17th, 2017|Blog, Instagram|Comments Off on Instagram Hashtag Strategy: How to Hack the Search Algorithm