Social Media Management

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New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

By |2018-11-30T12:13:35+00:00December 3rd, 2018|Blog, Social Media Management, social media strategy|Comments Off on New Year, New Goals, New Social Media Strategy

Everything We Learned At Digital Summit Charlotte 2018

Digital Summit is a national series of conferences where marketers, entrepreneurs, and innovators converge for two days of educational speaking sessions from industry leaders on topics ranging from social media marketing to technology trends and more. The Digital Summit series presents in cities across the United States, and, lucky for us, Charlotte is one of them. Team Posse was geared up and excited for a great conference this year, and we weren’t disappointed! Here’s a quick rundown of some of [...]

By |2018-10-08T11:46:38+00:00October 8th, 2018|Blog, Social Media Management|Comments Off on Everything We Learned At Digital Summit Charlotte 2018

How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

By |2018-08-30T18:03:49+00:00September 4th, 2018|content marketing, LinkedIn, social media strategy|Comments Off on How to Use LinkedIn to Showcase Your Business

Using Instagram for Your B2B Marketing Strategy

Vague algorithms, data scandals, and oversaturation have left some B2B social media marketers frustrated by a lack of results, regardless of the quality of content being created. Instagram has come to the rescue with a versatile, image-driven platform that can capture the personality of just about any brand. And, as a bonus, a lot of this can be achieved organically. In the past, Instagram was known for being a millennials-only platform where people shared vacation and food photos. Though this [...]

By |2018-08-23T15:48:42+00:00August 27th, 2018|Instagram, social media strategy|Comments Off on Using Instagram for Your B2B Marketing Strategy

3 Types of Videos to Post on Facebook & Instagram

Between 2016 and 2017, views of video content on Facebook increased 258%, and the powers that be at both Facebook and Instagram have capitalized on this video revolution. If you aren’t taking advantage of the reach and engagement that video can bring to your brand’s social media profiles, what are you waiting for? To help you out, we’ve put together a list of the best type of video to post for all of the different places video can be posted [...]

By |2018-08-20T12:55:35+00:00August 20th, 2018|content marketing, Facebook, Instagram, Video Marketing|Comments Off on 3 Types of Videos to Post on Facebook & Instagram

Your 2018 Hashtag Update: Best Practices For All Platforms

Are you using five or more hashtags on your Facebook posts? Are you skipping hashtags on LinkedIn? These practices may have been okay in the past, but are considered faux pas today. If you haven’t kept up with the best practices for using hashtags on Facebook, Twitter, LinkedIn, and Instagram, don’t worry. We’ve got you covered. Facebook Hashtags aren’t a huge part of Facebook posts; you likely only see hashtags in Facebook posts when someone has their Instagram set up [...]

By |2018-08-07T14:17:56+00:00August 7th, 2018|Facebook, Hashtags, Instagram, LinkedIn, Social Media Management, Twitter|Comments Off on Your 2018 Hashtag Update: Best Practices For All Platforms

The Impact of Timely Posting on Social Media

“When should I post on social media?” An age-old question that has been asked since the beginning of social media marketing. If there was one blanket answer to this question, we wouldn’t need to write this blog! Knowing when your audience is most active will ultimately generate more engagement and traffic. Though there’s no perfect answer, there’s still plenty of information available to help you determine the best times to make sure your content is seen. How to Find the [...]

By |2018-07-31T16:05:52+00:00August 1st, 2018|content marketing, Social Media Management, social media strategy|Comments Off on The Impact of Timely Posting on Social Media

Why should you still be using Twitter?

With all of the different social media platforms out there today, you may be wondering why you should spend time and energy on a platform that seems to be going out of date. The fact is, however, there are still many reasons why Twitter is still a viable social media giant that can help your business connect with customers. First, what’s new on Twitter in 2018? Twitter has cracked down on spam, fake news and accounts, and bots. To do [...]

By |2018-07-26T15:28:38+00:00July 26th, 2018|Blog, content marketing, Twitter|Comments Off on Why should you still be using Twitter?

5 Ways to Drive Traffic and Boost Engagement on Pinterest

Pinterest has 150 million monthly users and is currently the 3rd largest social media platform. Because each Pin can link directly back to your website, it is a valuable tool for generating website traffic. Here are tips for making the most of your brand’s Pinterest account: Profile Optimization When you’re first getting started on Pinterest for business, make sure that you correctly optimize your profile. Create a business account that includes a link to your website, a complete “about you” [...]

By |2018-07-16T10:52:23+00:00July 16th, 2018|Blog, content marketing, Pinterest|Comments Off on 5 Ways to Drive Traffic and Boost Engagement on Pinterest

9 of the Biggest Instagram Updates in 2018

You probably know by now that social media changes almost every day. What you knew to be true one day might not be the case 24 hours later. As our online social habits change, the platforms must to keep up with (and anticipate) our needs. Instagram’s surge in popularity means the platform is constantly changing to keep their users engaged. The newest Instagram stats show there are currently more than 800 million monthly active users on the platform, and many [...]

By |2018-07-09T11:58:38+00:00July 9th, 2018|Instagram, Social Media Management|Comments Off on 9 of the Biggest Instagram Updates in 2018
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