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2019 Social Media In Review, Part 1: Instagram

Have you been paying attention to what has been going on with Instagram this year? They made changes to the look and usability of the app, changes inside of create mode, and they even changed the way small businesses can sell their products! So, it’s safe to say that 2019 was a huge year for Instagram. Here’s a quick review of some of the biggest updates to Instagram this year, and how these changes should affect your strategy for the [...]

By |2019-12-04T13:33:04-05:00December 4th, 2019|Social Media Management, social media strategy|Comments Off on 2019 Social Media In Review, Part 1: Instagram

3 Benefits of Outsourcing Your Business’s Social Media Management

Social media is far more than a trend - it is a business requirement if you want to get your name and services out there. Social media management can be a time-consuming task. Not all social media marketing agencies are the same. Learn how to find the right one! We know your time is valuable and is best spent running your business. The following are the three main benefits of hiring a team to manage your social media. Build your [...]

By |2019-10-22T12:06:15-04:00October 22nd, 2019|Social Media Management, social media strategy|Comments Off on 3 Benefits of Outsourcing Your Business’s Social Media Management

How to Stand Out From the Crowd With Your Social Media Content

Social media is a crowded avenue of platforms and content creators. It’s estimated that 81% of small and medium businesses are now using at least one social media platform, not to mention the 3.5 billion active social media users.  When you're trying to gain followers and sell your product through your company's social media, the last thing you want is for your content to be lost among the noise. There are a few steps you can follow to help your [...]

By |2019-09-23T11:21:28-04:00September 23rd, 2019|content marketing, Social Media Management, social media strategy|Comments Off on How to Stand Out From the Crowd With Your Social Media Content

Does Facebook Still Have What It Takes to Help Small Businesses?

When it first came on the scene, social media giant Facebook seemed like the next greatest thing since sliced bread. And let’s face it… it blew away MySpace and other up and coming platforms alike. It was something we simply hadn’t seen yet: a social platform that instantly engaged millions of people in a deep and meaningful way. We instantly had access to friends and family that we might otherwise not have contact with in such an easy manner. We [...]

By |2019-04-04T09:58:46-04:00April 4th, 2019|Blog, Facebook, Social Media Management|Comments Off on Does Facebook Still Have What It Takes to Help Small Businesses?

Militant Social Marketing: When Online Marketing Gets Aggressive

Company XYZ has been around for years. They built a reputation in the local market for providing quality goods and services in a timely manner and at a cost that has remained competitive. In the past, advertising in local papers and on the radio was enough to keep the company busy. As the written word has lost readers, however, Company XYZ has seen a slow decline in business. Radio has continued to bring a small return on new clients, but [...]

By |2019-02-05T08:59:45-05:00February 5th, 2019|Blog, Social Media Management, social media strategy|Comments Off on Militant Social Marketing: When Online Marketing Gets Aggressive

A Quick Guide to Social Media Resources

From the marketing tactics to platform algorithms, the world of social media is constantly changing. Whether you are a new small business just beginning to tap into all of the possibilities digital marketing has to offer or you are a social media manager for your company, it is crucial to stay current on the industry’s latest trends and each platforms’ latest updates. As a social media marketer, I follow many different groups, accounts, and blogs to make sure I always [...]

By |2019-01-17T10:20:53-05:00January 17th, 2019|Blog, Social Media Management|Comments Off on A Quick Guide to Social Media Resources

New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

By |2018-11-30T12:13:35-05:00December 3rd, 2018|Blog, Social Media Management, social media strategy|Comments Off on New Year, New Goals, New Social Media Strategy

Everything We Learned At Digital Summit Charlotte 2018

Digital Summit is a national series of conferences where marketers, entrepreneurs, and innovators converge for two days of educational speaking sessions from industry leaders on topics ranging from social media marketing to technology trends and more. The Digital Summit series presents in cities across the United States, and, lucky for us, Charlotte is one of them. Team Posse was geared up and excited for a great conference this year, and we weren’t disappointed! Here’s a quick rundown of some of [...]

By |2018-10-08T11:46:38-04:00October 8th, 2018|Blog, Social Media Management|Comments Off on Everything We Learned At Digital Summit Charlotte 2018

How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

By |2018-08-30T18:03:49-04:00September 4th, 2018|content marketing, LinkedIn, social media strategy|Comments Off on How to Use LinkedIn to Showcase Your Business

Using Instagram for Your B2B Marketing Strategy

Vague algorithms, data scandals, and oversaturation have left some B2B social media marketers frustrated by a lack of results, regardless of the quality of content being created. Instagram has come to the rescue with a versatile, image-driven platform that can capture the personality of just about any brand. And, as a bonus, a lot of this can be achieved organically. In the past, Instagram was known for being a millennials-only platform where people shared vacation and food photos. Though this [...]

By |2018-08-23T15:48:42-04:00August 27th, 2018|Instagram, social media strategy|Comments Off on Using Instagram for Your B2B Marketing Strategy
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