Series: Declining Organic Reach

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Declining Organic Reach on Social Media, Part 4: LinkedIn

In our last three blogs in this series, we looked at the declining organic reach on Facebook, Instagram, and Twitter, and outlined ways to combat the overall decrease in reach each platform is seeing. For our final blog in the series, we’re going to take a look at LinkedIn, a social networking site that has always been a little bit different from the rest. LinkedIn’s History The career-oriented networking site was launched in 2003 but saw very slow growth until [...]

By |2020-01-30T12:45:44-05:00February 17th, 2020|LinkedIn, Series: Declining Organic Reach, Social Media Management|Comments Off on Declining Organic Reach on Social Media, Part 4: LinkedIn

Declining Organic Reach on Social Media, Part 3: Twitter

The decline of organic reach on social media isn’t limited to Facebook and Instagram. With an increase in users and posted content came the need for some type of algorithm to combat users’ overwhelming homepage feeds. Twitter’s story follows a similar timeline. A Quick History Twitter began as a simple, micro-blogging platform in 2006, using a reverse-chronological feed display where the users could see the most recent Tweets from accounts they followed first.  Initially, Twitter grew rapidly and became the [...]

By |2020-01-30T10:04:50-05:00February 10th, 2020|Series: Declining Organic Reach, Social Media Management, social media strategy, Twitter|Comments Off on Declining Organic Reach on Social Media, Part 3: Twitter

Declining Organic Reach on Social Media, Part 2: Instagram

In the first part of this blog series, we discussed how organic reach has been steadily declining for businesses on Facebook since 2012 due to drastic algorithm changes meant to prioritize posts from Facebook users’ friends over that of business and brand posts. That decline has also reached Instagram. A (Sort Of) Quick History Instagram was released through the App Store in 2010. It quickly became the #1 free photography app, boasting one million users in a matter of months. [...]

By |2020-01-30T10:05:40-05:00February 3rd, 2020|Instagram, Series: Declining Organic Reach, Social Media Management, social media strategy|Comments Off on Declining Organic Reach on Social Media, Part 2: Instagram

Declining Organic Reach on Social Media, Part 1: Facebook

In this blog series, we will be discussing organic reach and how it has been declining (or not) for business pages on the 4 major social media platforms: Facebook, Instagram, LinkedIn, and Twitter. In part one, we’ll take a look at Facebook and how the implementation of algorithms have affected organic reach for all business pages. First, you may be wondering what organic reach actually is. Put simply, organic reach refers to how well a page’s post performs without putting [...]

By |2020-01-30T12:46:15-05:00January 27th, 2020|Facebook, Series: Declining Organic Reach, Social Media Management, social media strategy|Comments Off on Declining Organic Reach on Social Media, Part 1: Facebook