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Facebook is Removing Partner Categories. Here’s What That Means for Marketers

Many social media marketers are panicking due to the aftermath of the Cambridge Analytica data scandal. To save face in the light of the accusations, Facebook has majorly scaled back on some of their targeting abilities. Facebook will no longer allow third-party Partner Categories to aggregate data by user actions made off the platform.   Though there weren’t any cases of abuse with Partner Categories, Facebook felt this was a needed preventative measure. The purpose behind this move is to [...]

By |2018-04-10T10:36:43+00:00April 11th, 2018|Facebook Ads|Comments Off on Facebook is Removing Partner Categories. Here’s What That Means for Marketers

An Introduction to Facebook Custom Audiences

The evolution of social media ads have given marketers valuable insight into who their customer really is (beyond standard demographics). No longer do we have to make educated guesses about the types of media our target audiences are consuming - their social actions give us a much better idea of how to serve them content they find valuable. More specifically, we’re talking about Facebook Custom Audiences. Facebook Custom Audiences provide an almost limitless combination of factors that allow you to [...]

By |2018-02-22T16:53:00+00:00February 22nd, 2018|Facebook Custom Audiences|Comments Off on An Introduction to Facebook Custom Audiences

Become Ad Savvy by A/B Testing Your Facebook Ads

  In an ideal world, we would create ads that capture our audiences and skyrocket sales on the first try. After all, you’ve done the buyer persona research thoroughly so you should know how to serve ads to them, right? Well, it’s not always that simple. Part of successful marketing is to understand the psychology behind it. This is where many digital marketers (like myself) geek out on testing different variables. There isn’t a magical formula for successful ads. However, [...]

By |2018-02-08T09:58:45+00:00January 16th, 2018|Facebook Ads|Comments Off on Become Ad Savvy by A/B Testing Your Facebook Ads