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SEO Hacks for Optimizing Your Website for Voice Search

If you ask Siri, Google, or Alexa to look something up for you, you’re using voice search. Use of smart devices, like Google Home or Amazon Alexa, has been booming this year, and it is revolutionizing the way people not only manage their homes but how they search the Internet. That’s right. The way people use the Internet to search is changing. More than 60 percent of Internet searches are done on mobile and 20 percent and climbing are voice [...]

By |2018-05-11T10:11:59+00:00May 1st, 2018|Blog, Local SEO, Web Design|Comments Off on SEO Hacks for Optimizing Your Website for Voice Search

How to Create Engaging Videos With Evergreen Content

Though video content is quickly becoming one of the most consumed types of content on social media, many brands are still hesitant or reluctant to get on board with video. There is a common misconception that video has to be expensively produced and staged, which keeps many businesses from embracing it. “We don’t have the budget or equipment for video.” “We simply don’t have the time to create video content.” “I hate being on camera.” “I don’t have anywhere to [...]

By |2018-04-09T11:19:19+00:00April 9th, 2018|Blog, Video Marketing|Comments Off on How to Create Engaging Videos With Evergreen Content

Social Media Spring Cleaning

Social media is constantly changing – from new algorithms that favor different types of content to the audience engaging with your content. You may be seeing a drop in engagement, which is why now is a great time to audit your social media profiles and do a little spring cleaning! […]

By |2018-04-03T13:23:32+00:00March 23rd, 2018|Blog, Social Media Management|Comments Off on Social Media Spring Cleaning

Build Your Business with Online Reviews

Let’s talk about online reviews. Consumers often use them to determine whether they are going to give you their business, and they also use them to share their own experiences. They are undoubtedly one of the most important forms of social proof, but how do you leverage your online reviews to your advantage? […]

By |2018-02-15T17:42:00+00:00February 15th, 2018|Blog|Comments Off on Build Your Business with Online Reviews

Solving the Mystery of Dark Social

Dark social is exactly what it sounds like - mysterious off-the-grid social sharing often unintentionally overlooked by marketers. It’s like an underground link sharing world. This mysterious sharing method is one that leaves many marketers “in the dark” when it comes to accurately measuring website visits. What is dark social? Have you ever shared a dinner recipe in an email? Have you spent lunch hours browsing gossip news sites and shared links to the stories with your co-workers in a [...]

By |2018-03-29T10:02:54+00:00November 7th, 2017|Blog|Comments Off on Solving the Mystery of Dark Social

Great Video Content Is About Being Authentic

Bob Dylan famously said, “The times they are a changin.’” While it’s a decades-old reference to political and social change, it definitely applies to the fast-paced evolution of social media content, which video has come to dominate. There’s no longer denying that the shift into video-dominated content is the new standard for digital marketing. For small businesses, this can be an intimidating feat, and many tend to assume they don’t have the resources to make video content. Some are just [...]

By |2018-03-05T13:20:39+00:00November 2nd, 2017|Blog, Video Marketing|Comments Off on Great Video Content Is About Being Authentic

Instagram Hashtag Strategy: How to Hack the Search Algorithm

  This is part of an Instagram hashtag strategy series. This post focuses on ways to be found in the Top Posts algorithm. If this topic feels overwhelming, start with the conclusion and work your way back up. Still need help? We’re here for you. Hashtags have been evolving since their creation in 2009 on Twitter. Now, hashtags are part of spoken slang and are used in campaigns for brand engagement and to categorize types of content. […]

By |2018-05-01T11:30:07+00:00October 17th, 2017|Blog, Instagram|Comments Off on Instagram Hashtag Strategy: How to Hack the Search Algorithm

How Businesses Can Still Benefit From Twitter in 2017

There has been speculation about the imminent demise of Twitter. “The missing piece of the puzzle, and perhaps the one thing keeping Twitter alive, is that its replacement hasn't (yet) surfaced.” -Barbara Speed via NewStatesman. However, if Twitter is a fit for your business (see below to find out!), it's not a platform you want to ignore. Regardless of what may happen in the future, there are a lot of ways small businesses can and should maximize their Twitter impact [...]

By |2018-05-17T12:00:32+00:00August 1st, 2017|Blog, Twitter|Comments Off on How Businesses Can Still Benefit From Twitter in 2017

Why Your Business Should Embrace Snapchat’s Snap Map 

If you are marketing to millennials, chances are you already advertise (or at least have a presence) on Snapchat. With the emergence of Snapchat’s latest map feature comes a lot of opportunity for brick-and-mortar and event-based businesses to make their mark. […]

By |2017-10-04T12:56:25+00:00July 13th, 2017|Blog|Comments Off on Why Your Business Should Embrace Snapchat’s Snap Map 
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