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Twitter Fake Celebrity Deaths – 2019 Edition

When A Tweet Isn't Just A Tweet I wrote an article a few years back about how Eddie Murphy's death had been reported on social media via Twitter. It was, of course, a hoax and one that had been shared several times before. I can't tell you how many times Mr. Murphy died via Twitter. What I CAN tell you is that he isn't the only one to have suffered the fate. Artists like Carlos Santana, Axl Rose, and Bono [...]

By |2019-07-30T10:37:08-04:00July 25th, 2019|Blog|Comments Off on Twitter Fake Celebrity Deaths – 2019 Edition

What, Google Went Down? How Does This Affect Me?

Google experienced what seemed to be an enormous service outage on June 2nd. YouTube and Snapchat to Gmail, Voice, Nest, and even Discord were affected by this outage. People in both the US and Europe reported not being able to access the services at all or at the very least sporadically. This outage affected businesses and personal users alike. That said, here at Posse Social Media it offered us a wake up call - we stopped to think for a [...]

By |2019-07-29T12:20:44-04:00June 28th, 2019|Blog|Comments Off on What, Google Went Down? How Does This Affect Me?

Does Facebook Still Have What It Takes to Help Small Businesses?

When it first came on the scene, social media giant Facebook seemed like the next greatest thing since sliced bread. And let’s face it… it blew away MySpace and other up and coming platforms alike. It was something we simply hadn’t seen yet: a social platform that instantly engaged millions of people in a deep and meaningful way. We instantly had access to friends and family that we might otherwise not have contact with in such an easy manner. We [...]

By |2019-04-04T09:58:46-04:00April 4th, 2019|Blog, Facebook, Social Media Management|Comments Off on Does Facebook Still Have What It Takes to Help Small Businesses?

Does SEO Matter Today, Part 2: Making it Mobile-Friendly

Previously we talked about SEO and whether it really matters in today’s online environment. If you remember, the short answer was yes. It does matter. The trouble is that yesterday’s SEO tactics don’t exactly fit the needs of today. THAT is the long answer – yesterday’s SEO techniques do not apply in the same way to today’s websites. The things that used to matter don’t quite have the same impact on a site’s overall score. That said, in order to [...]

By |2019-03-11T11:22:09-04:00March 7th, 2019|Blog, Local SEO, Web Design|Comments Off on Does SEO Matter Today, Part 2: Making it Mobile-Friendly

Militant Social Marketing: When Online Marketing Gets Aggressive

Company XYZ has been around for years. They built a reputation in the local market for providing quality goods and services in a timely manner and at a cost that has remained competitive. In the past, advertising in local papers and on the radio was enough to keep the company busy. As the written word has lost readers, however, Company XYZ has seen a slow decline in business. Radio has continued to bring a small return on new clients, but [...]

By |2019-02-05T08:59:45-04:00February 5th, 2019|Blog, Social Media Management, social media strategy|Comments Off on Militant Social Marketing: When Online Marketing Gets Aggressive

Does Search Engine Optimization Matter On Today’s Web?

In the beginning, there was the web, and it all started with a single website. Hard to imagine that was all the way back in 1991! While we’ve come a very long way since that first website, some things haven’t changed quite as much. Search engine optimization is a prime example of this. In 1997, SEO first saw its major usage in relation to getting websites more easily found on any number of the web directories that were popular during that [...]

By |2019-01-29T17:15:33-04:00January 23rd, 2019|Blog, Web Design|Comments Off on Does Search Engine Optimization Matter On Today’s Web?

A Quick Guide to Social Media Resources

From the marketing tactics to platform algorithms, the world of social media is constantly changing. Whether you are a new small business just beginning to tap into all of the possibilities digital marketing has to offer or you are a social media manager for your company, it is crucial to stay current on the industry’s latest trends and each platforms’ latest updates. As a social media marketer, I follow many different groups, accounts, and blogs to make sure I always [...]

By |2019-01-17T10:20:53-04:00January 17th, 2019|Blog, Social Media Management|Comments Off on A Quick Guide to Social Media Resources

Gutenberg and WordPress: For Better or Worse?

Ask anyone who has been working with WordPress for any length of time about the biggest changes the platform has seen. The answers may have varied, until late last year that is. Gutenberg is likely the most common answer you’ll hear. What is the Gutenberg update though, and what does it mean for your WordPress based site? As with all the past WordPress updates, 5.0 received a name. This time however that name was very relevant to the changes that [...]

By |2019-01-09T17:05:41-04:00January 9th, 2019|Blog, Web Design|Comments Off on Gutenberg and WordPress: For Better or Worse?

New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

By |2018-11-30T12:13:35-04:00December 3rd, 2018|Blog, Social Media Management, social media strategy|Comments Off on New Year, New Goals, New Social Media Strategy

Everything We Learned At Digital Summit Charlotte 2018

Digital Summit is a national series of conferences where marketers, entrepreneurs, and innovators converge for two days of educational speaking sessions from industry leaders on topics ranging from social media marketing to technology trends and more. The Digital Summit series presents in cities across the United States, and, lucky for us, Charlotte is one of them. Team Posse was geared up and excited for a great conference this year, and we weren’t disappointed! Here’s a quick rundown of some of [...]

By |2018-10-08T11:46:38-04:00October 8th, 2018|Blog, Social Media Management|Comments Off on Everything We Learned At Digital Summit Charlotte 2018
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