Integrating blogging and social media is important for your business growth and must be used to help to spread the word about your business. The importance of blogging cannot be stressed enough when it comes to using it as part of your marketing campaign. You want to let people know what is going on, what is new and why they should come to you when they are in need of services or products. Excellent blogs help people to discover just what you have to offer and how this can make things easier for them.
A word of caution must be observed when it comes to blogging and social media. Blogging isn’t just about advertising but about sharing information and ideas. Just pushing a product or a service will not keep people on your site or take you as seriously as you would like for them. Nobody wants to have their leg pulled. Blogging is as much about offering something that is useful or entertaining.
The other aspect of blogging and social media is avoiding a lack of new, unusual, entertaining, or offering new ideas. We have all seen the writer mills where a bunch of articles are bought up, sold and distributed that are supposedly new or unique ideas. If you aren’t familiar with the topics you are writing about it will show in your work. There are great writers out there that can and will take the time to research and give you what you need to make a great blog site that works in conjunction with your social media efforts.
Blogging and social media should work hand in hand. For example if you are blogging about elephants then tweet about them, use LinkedIn for the business aspect, Facebook for further information and multimedia presentations such as photos. Each aspect should work together not as a separate entity when it comes to blogging and social media.
Blogging and social media for businesses both have a definite impact on how others perceive your business so care should be taken. Remember that you want people to feel comfortable about your products or services, and if they pick up negative or false remarks made in your blog then what will that say about your business?
Yes, blogging and social media for businesses does tend to allow you to share some personal aspects about yourself, but it isn’t the place to share how many times you have brushed your teeth that day. That is assuming you aren’t talking about tooth or denture care, or you aren’t a dentist where you are teaching the importance of mouth hygiene. Use common sense when it comes to what personal information that you share on your blogging and social media outlets.
Never more has the importance of blogging and social media for businesses been more important than it is today with more potential viewers due to the internet. Properly presenting your business through blogging and then focusing on its use in the social media arena can make you a social media star!