2019 Feb 5

Militant Social Marketing: When Online Marketing Gets Aggressive

By |2019-02-05T08:59:45-04:00February 5th, 2019|Blog, Social Media Management, social media strategy|Comments Off on Militant Social Marketing: When Online Marketing Gets Aggressive

Company XYZ has been around for years. They built a reputation in the local market for providing quality goods and services in a timely manner and at a cost that has remained competitive. In the past, advertising in local papers and on the radio was enough to keep the company busy. As the written word has lost readers, however, Company XYZ has seen a slow decline in business. Radio has continued to bring a small return on new clients, but [...]

2019 Jan 29

Content Intelligence & Your Content Strategy

By |2019-01-30T09:34:36-04:00January 29th, 2019|content marketing, social media strategy, Uncategorized|Comments Off on Content Intelligence & Your Content Strategy

Part of your social media strategy is a comprehensive content strategy -- a plan to create, publish and control usable content on social media. It is your plan for providing your audience with consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. If you already have a content strategy, great! This blog can help you improve on it and show you how effective content analysis can help you make your [...]

2019 Jan 23

Does Search Engine Optimization Matter On Today’s Web?

By |2019-01-29T17:15:33-04:00January 23rd, 2019|Blog, Web Design|Comments Off on Does Search Engine Optimization Matter On Today’s Web?

In the beginning, there was the web, and it all started with a single website. Hard to imagine that was all the way back in 1991! While we’ve come a very long way since that first website, some things haven’t changed quite as much. Search engine optimization is a prime example of this. In 1997, SEO first saw its major usage in relation to getting websites more easily found on any number of the web directories that were popular during that [...]

2019 Jan 17

A Quick Guide to Social Media Resources

By |2019-01-17T10:20:53-04:00January 17th, 2019|Blog, Social Media Management|Comments Off on A Quick Guide to Social Media Resources

From the marketing tactics to platform algorithms, the world of social media is constantly changing. Whether you are a new small business just beginning to tap into all of the possibilities digital marketing has to offer or you are a social media manager for your company, it is crucial to stay current on the industry’s latest trends and each platforms’ latest updates. As a social media marketer, I follow many different groups, accounts, and blogs to make sure I always [...]

2019 Jan 9

Gutenberg and WordPress: For Better or Worse?

By |2019-01-09T17:05:41-04:00January 9th, 2019|Blog, Web Design|Comments Off on Gutenberg and WordPress: For Better or Worse?

Ask anyone who has been working with WordPress for any length of time about the biggest changes the platform has seen. The answers may have varied, until late last year that is. Gutenberg is likely the most common answer you’ll hear. What is the Gutenberg update though, and what does it mean for your WordPress based site? As with all the past WordPress updates, 5.0 received a name. This time however that name was very relevant to the changes that [...]

2018 Dec 3

New Year, New Goals, New Social Media Strategy

By |2018-11-30T12:13:35-04:00December 3rd, 2018|Blog, Social Media Management, social media strategy|Comments Off on New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

2018 Oct 8

Everything We Learned At Digital Summit Charlotte 2018

By |2018-10-08T11:46:38-04:00October 8th, 2018|Blog, Social Media Management|Comments Off on Everything We Learned At Digital Summit Charlotte 2018

Digital Summit is a national series of conferences where marketers, entrepreneurs, and innovators converge for two days of educational speaking sessions from industry leaders on topics ranging from social media marketing to technology trends and more. The Digital Summit series presents in cities across the United States, and, lucky for us, Charlotte is one of them. Team Posse was geared up and excited for a great conference this year, and we weren’t disappointed! Here’s a quick rundown of some of [...]

2018 Sep 17

4 Perks of Hiring a Social Marketing Agency

By |2018-09-17T10:18:24-04:00September 17th, 2018|Uncategorized|Comments Off on 4 Perks of Hiring a Social Marketing Agency

If you haven’t worked with a social marketing agency before, you likely have many questions about how the relationship works. When choosing to work with an agency, you are taking the first step to a partnership that strategically guides your business to social marketing success. How do I know if an agency is the right fit for my business? Whether you’re looking for consulting or full-on social marketing strategy and implementation, a social marketing agency can serve your business in [...]

2018 Sep 4

How to Use LinkedIn to Showcase Your Business

By |2018-08-30T18:03:49-04:00September 4th, 2018|content marketing, LinkedIn, social media strategy|Comments Off on How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

2018 Aug 27

Using Instagram for Your B2B Marketing Strategy

By |2018-08-23T15:48:42-04:00August 27th, 2018|Instagram, social media strategy|Comments Off on Using Instagram for Your B2B Marketing Strategy

Vague algorithms, data scandals, and oversaturation have left some B2B social media marketers frustrated by a lack of results, regardless of the quality of content being created. Instagram has come to the rescue with a versatile, image-driven platform that can capture the personality of just about any brand. And, as a bonus, a lot of this can be achieved organically. In the past, Instagram was known for being a millennials-only platform where people shared vacation and food photos. Though this [...]

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