2018 Jun 18

6 Time-Saving Tips for Social Media Management

By | 2018-06-18T11:05:43+00:00 June 18th, 2018|Blog, Campaign, Social Media Management|Comments Off on 6 Time-Saving Tips for Social Media Management

The three main components to social media success are quality, consistency, and authenticity. With that said, creating and curating the content to uphold this standard can be a tedious process that leaves you feeling drained at the end of the day. Social media management can be one of the most time-consuming parts of your routine. If keeping up with social media management seems like another full-time job to you, that’s because it is another full-time job! The reality is, you [...]

2018 Jun 5

5 Misconceptions About Social Media Marketing

By | 2018-06-13T13:26:40+00:00 June 5th, 2018|Blog, Campaign, Social Media Management|Comments Off on 5 Misconceptions About Social Media Marketing

Do you think you know what it takes to run a consistent, results-driven social media campaign? Do you know how to post to social media for your business or brand? If you think it’s easy, cheap, and that anyone can do it, think again. You may be surprised by these misconceptions regarding social media marketing, but luckily we’re here to set the record straight. […]

2018 May 23

What You Need to Know if You’re New to Social Media Marketing

By | 2018-05-23T16:04:41+00:00 May 23rd, 2018|Blog, Campaign, Social Media Management|Comments Off on What You Need to Know if You’re New to Social Media Marketing

If you’re still scratching your head about the effectiveness of social media marketing (or where to begin if you are just starting out), you’re not alone. Even for those of us in the business, concepts, laws, and techniques are always changing. Though 90% of small businesses have had a social presence for five years or more, many have yet to scrape the surface of its effectiveness for marketing their business.   It’s no longer enough to simply be present on [...]

2018 May 15

4 Content Types You Need For Social Media Success

By | 2018-05-15T11:42:52+00:00 May 15th, 2018|Campaign, social media strategy|Comments Off on 4 Content Types You Need For Social Media Success

Having a consistent, engaging, and quality mix of social content is what keeps your fans loyal to your brand. When you produce content that entertains, answers questions, and solves problems for your customers, you are creating value that lasts. Social Content Best Practices A staple of social media content creation best practices is the 80/20 rule. The 80/20 rule states that 80% of your content should inform, educate, and entertain, while only 20% should directly promote your brand. Most of [...]

2018 May 3

Using Instagram Stories to Engage With Your Audience

By | 2018-05-03T13:41:17+00:00 May 3rd, 2018|Instagram|Comments Off on Using Instagram Stories to Engage With Your Audience

Using Instagram Stories to Engage Your Audience Instagram Stories, Instagram’s answer to ephemeral content, have been very beneficial to the social strategies of many brands. They are fun, in-the-moment, interactive posts that can compliment any Instagram account. Getting the most out of Instagram Stories means creating a posting strategy (yes, another strategy). Though not as intense as an overall social strategy, you will need to be able to answer the following questions on a consistent basis: What goal do we [...]

2018 May 1

SEO Hacks for Optimizing Your Website for Voice Search

By | 2018-05-11T10:11:59+00:00 May 1st, 2018|Blog, Local SEO, Web Design|Comments Off on SEO Hacks for Optimizing Your Website for Voice Search

If you ask Siri, Google, or Alexa to look something up for you, you’re using voice search. Use of smart devices, like Google Home or Amazon Alexa, has been booming this year, and it is revolutionizing the way people not only manage their homes but how they search the Internet. That’s right. The way people use the Internet to search is changing. More than 60 percent of Internet searches are done on mobile and 20 percent and climbing are voice [...]

2018 Apr 19

Creating a Social Media Calendar – The Why and The How

By | 2018-05-30T11:03:03+00:00 April 19th, 2018|Campaign, content marketing, Social Media Management|Comments Off on Creating a Social Media Calendar – The Why and The How

By now, you've probably been told you need a social media calendar. You might also be wondering why you need one, and dreading the possibility of yet another task added to your already busy day. Since social media continues to be top dog in the internet marketing realm, you need a focused means of staying on top of your social media marketing strategy. A social media calendar can do just that while saving you time and money. Making money and [...]

2018 Apr 11

Facebook is Removing Partner Categories. Here’s What That Means for Marketers

By | 2018-04-10T10:36:43+00:00 April 11th, 2018|Facebook Ads|Comments Off on Facebook is Removing Partner Categories. Here’s What That Means for Marketers

Many social media marketers are panicking due to the aftermath of the Cambridge Analytica data scandal. To save face in the light of the accusations, Facebook has majorly scaled back on some of their targeting abilities. Facebook will no longer allow third-party Partner Categories to aggregate data by user actions made off the platform.   Though there weren’t any cases of abuse with Partner Categories, Facebook felt this was a needed preventative measure. The purpose behind this move is to [...]

2018 Apr 9

How to Create Engaging Videos With Evergreen Content

By | 2018-04-09T11:19:19+00:00 April 9th, 2018|Blog, Video Marketing|Comments Off on How to Create Engaging Videos With Evergreen Content

Though video content is quickly becoming one of the most consumed types of content on social media, many brands are still hesitant or reluctant to get on board with video. There is a common misconception that video has to be expensively produced and staged, which keeps many businesses from embracing it. “We don’t have the budget or equipment for video.” “We simply don’t have the time to create video content.” “I hate being on camera.” “I don’t have anywhere to [...]

2018 Apr 3

How Does A Purpose-Driven Design Affect Your Site?

By | 2018-04-03T13:24:02+00:00 April 3rd, 2018|Web Design|Comments Off on How Does A Purpose-Driven Design Affect Your Site?

Does your site utilize purpose-driven design? These days there’s no room for websites that provide a poor online experience. User experience (UX) can make or break a website, and when that experience is less than it should be, you’ll find a wide variety of problems will occur. Google may rank your site lower, site visitors may bounce quicker, and you could see a drop in engagement and conversion rates. The trouble is, how do you ensure that your site offers the [...]

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