2019 Oct 7

How to Write a Successful & Impactful Blog Post

By |2019-10-09T15:33:14-04:00October 7th, 2019|Blog, content marketing|Comments Off on How to Write a Successful & Impactful Blog Post

Blogging is a very important facet of marketing success. It allows you to establish credibility in your area of expertise, provides important information to your clients and customers, and is helpful in increasing your visibility on search engines, ultimately directing traffic to your site. Implementing the following tips will help you create a blog post that’s both successful and impactful. Know your audience. Ask yourself: Who is my target audience and what do they need to know? The answers will [...]

2019 Sep 23

How to Stand Out From the Crowd With Your Social Media Content

By |2019-09-23T11:21:28-04:00September 23rd, 2019|content marketing, Social Media Management, social media strategy|Comments Off on How to Stand Out From the Crowd With Your Social Media Content

Social media is a crowded avenue of platforms and content creators. It’s estimated that 81% of small and medium businesses are now using at least one social media platform, not to mention the 3.5 billion active social media users.  When you're trying to gain followers and sell your product through your company's social media, the last thing you want is for your content to be lost among the noise. There are a few steps you can follow to help your [...]

2019 Jul 25

Twitter Fake Celebrity Deaths – 2019 Edition

By |2019-07-30T10:37:08-04:00July 25th, 2019|Blog|Comments Off on Twitter Fake Celebrity Deaths – 2019 Edition

When A Tweet Isn't Just A Tweet I wrote an article a few years back about how Eddie Murphy's death had been reported on social media via Twitter. It was, of course, a hoax and one that had been shared several times before. I can't tell you how many times Mr. Murphy died via Twitter. What I CAN tell you is that he isn't the only one to have suffered the fate. Artists like Carlos Santana, Axl Rose, and Bono [...]

2019 Jul 8

LinkedIn Is Updating Its Algorithm. What Does This Mean For Your Brand?

By |2019-07-29T15:47:39-04:00July 8th, 2019|Uncategorized|Comments Off on LinkedIn Is Updating Its Algorithm. What Does This Mean For Your Brand?

Not Too Long Ago... On A Social Platform Actually Pretty Close By... LinkedIn has undergone a good deal of growth and change since it first hit the scene back in 2002. Reid Hoffman's vision of a platform where people could leverage their connections to help establish and grow their businesses took off like a rocket. Today, it's easy to find yourself connected with business people from around the world. The global market has become accessible to... well, the world. LinkedIn [...]

2019 Jun 28

What, Google Went Down? How Does This Affect Me?

By |2019-07-29T12:20:44-04:00June 28th, 2019|Blog|Comments Off on What, Google Went Down? How Does This Affect Me?

Google experienced what seemed to be an enormous service outage on June 2nd. YouTube and Snapchat to Gmail, Voice, Nest, and even Discord were affected by this outage. People in both the US and Europe reported not being able to access the services at all or at the very least sporadically. This outage affected businesses and personal users alike. That said, here at Posse Social Media it offered us a wake up call - we stopped to think for a [...]

2019 Jun 18

Web Design Trends for 2019 – Revisited

By |2019-06-18T12:27:00-04:00June 18th, 2019|Web Design|Comments Off on Web Design Trends for 2019 – Revisited

We're almost halfway there - halfway through 2019 that is. Heading into the year, many different folks made many different predictions about web design and the direction it would go. We've heard everything from mobile-only based websites to VR based websites. While it would be awesome to have your site available in VR, not all sites would benefit from such. There are some trends however that could certainly be of benefit. Easy Navigation Considering that the majority of site visits [...]

2019 Jun 4

Building Your Social Stream Through Social Content

By |2019-06-18T12:26:39-04:00June 4th, 2019|social media strategy|Comments Off on Building Your Social Stream Through Social Content

In our last post, we talked about the trouble that many brands face online. Social streams can get easily lost in the rivers of content being produced by a world full of socially active brands and individuals. Think about it this way: imagine you make and sell widgets. Your conversation with your stream may be all about how YOUR widgets could benefit your target clients. That's great. You have a defined audience. How about the hundred other widget producers having [...]

2019 May 15

When Your Social Stream Gets Lost In A River Of Content

By |2019-06-13T10:28:44-04:00May 15th, 2019|social media strategy|Comments Off on When Your Social Stream Gets Lost In A River Of Content

For years now, marketers have been talking about building and maintaining your social presence. There's a great reason for this. The whole point of social marketing is that it helps to develop and grow your brand. By reaching out to current customers and clients, you help to strengthen existing relationships. Alternatively, by reaching out to potential clients and customers, you can help to educate them on the goods or services you offer. It all comes down to visibility. Are you [...]

2019 Apr 4

Does Facebook Still Have What It Takes to Help Small Businesses?

By |2019-04-04T09:58:46-04:00April 4th, 2019|Blog, Facebook, Social Media Management|Comments Off on Does Facebook Still Have What It Takes to Help Small Businesses?

When it first came on the scene, social media giant Facebook seemed like the next greatest thing since sliced bread. And let’s face it… it blew away MySpace and other up and coming platforms alike. It was something we simply hadn’t seen yet: a social platform that instantly engaged millions of people in a deep and meaningful way. We instantly had access to friends and family that we might otherwise not have contact with in such an easy manner. We [...]

2019 Mar 7

Does SEO Matter Today, Part 2: Making it Mobile-Friendly

By |2019-03-11T11:22:09-04:00March 7th, 2019|Blog, Local SEO, Web Design|Comments Off on Does SEO Matter Today, Part 2: Making it Mobile-Friendly

Previously we talked about SEO and whether it really matters in today’s online environment. If you remember, the short answer was yes. It does matter. The trouble is that yesterday’s SEO tactics don’t exactly fit the needs of today. THAT is the long answer – yesterday’s SEO techniques do not apply in the same way to today’s websites. The things that used to matter don’t quite have the same impact on a site’s overall score. That said, in order to [...]

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