2018 Aug 7

Your 2018 Hashtag Update: Best Practices For All Platforms

By |2018-08-07T14:17:56+00:00August 7th, 2018|Facebook, Hashtags, Instagram, LinkedIn, Social Media Management, Twitter|Comments Off on Your 2018 Hashtag Update: Best Practices For All Platforms

Are you using five or more hashtags on your Facebook posts? Are you skipping hashtags on LinkedIn? These practices may have been okay in the past, but are considered faux pas today. If you haven’t kept up with the best practices for using hashtags on Facebook, Twitter, LinkedIn, and Instagram, don’t worry. We’ve got you covered. Facebook Hashtags aren’t a huge part of Facebook posts; you likely only see hashtags in Facebook posts when someone has their Instagram set up [...]

2018 Aug 1

The Impact of Timely Posting on Social Media

By |2018-07-31T16:05:52+00:00August 1st, 2018|content marketing, Social Media Management, social media strategy|Comments Off on The Impact of Timely Posting on Social Media

“When should I post on social media?” An age-old question that has been asked since the beginning of social media marketing. If there was one blanket answer to this question, we wouldn’t need to write this blog! Knowing when your audience is most active will ultimately generate more engagement and traffic. Though there’s no perfect answer, there’s still plenty of information available to help you determine the best times to make sure your content is seen. How to Find the [...]

2018 Jul 26

Why should you still be using Twitter?

By |2018-07-26T15:28:38+00:00July 26th, 2018|Blog, content marketing, Twitter|Comments Off on Why should you still be using Twitter?

With all of the different social media platforms out there today, you may be wondering why you should spend time and energy on a platform that seems to be going out of date. The fact is, however, there are still many reasons why Twitter is still a viable social media giant that can help your business connect with customers. First, what’s new on Twitter in 2018? Twitter has cracked down on spam, fake news and accounts, and bots. To do [...]

2018 Jul 16

5 Ways to Drive Traffic and Boost Engagement on Pinterest

By |2018-07-16T10:52:23+00:00July 16th, 2018|Blog, content marketing, Pinterest|Comments Off on 5 Ways to Drive Traffic and Boost Engagement on Pinterest

Pinterest has 150 million monthly users and is currently the 3rd largest social media platform. Because each Pin can link directly back to your website, it is a valuable tool for generating website traffic. Here are tips for making the most of your brand’s Pinterest account: Profile Optimization When you’re first getting started on Pinterest for business, make sure that you correctly optimize your profile. Create a business account that includes a link to your website, a complete “about you” [...]

2018 Jul 9

9 of the Biggest Instagram Updates in 2018

By |2018-07-09T11:58:38+00:00July 9th, 2018|Instagram, Social Media Management|Comments Off on 9 of the Biggest Instagram Updates in 2018

You probably know by now that social media changes almost every day. What you knew to be true one day might not be the case 24 hours later. As our online social habits change, the platforms must to keep up with (and anticipate) our needs. Instagram’s surge in popularity means the platform is constantly changing to keep their users engaged. The newest Instagram stats show there are currently more than 800 million monthly active users on the platform, and many [...]

2018 Jul 2

How Social Listening & Monitoring Helps Brands Succeed

By |2018-06-27T14:57:33+00:00July 2nd, 2018|Campaign, Social Media Management|Comments Off on How Social Listening & Monitoring Helps Brands Succeed

If a customer walks up and asks you a question or pays you a compliment, would you ignore them? Of course not. That’s typically not how we respond to any kind of positive reinforcement. The same mentality should apply to conversations happening about your brand online. Being proactive about social monitoring and social listening is more important now than ever. 59% of Americans who use social media say that social customer service has made it easier to resolve customer complaints, [...]

2018 Jun 25

4 Reasons Why You Should Hire A Social Media Manager

By |2018-06-20T10:22:51+00:00June 25th, 2018|Blog, Campaign, Social Media Management|Comments Off on 4 Reasons Why You Should Hire A Social Media Manager

We’ve talked before about why business owners are not social media managers. Business owners must put so much focus into actually running their business that it can, unintentionally, become detrimental for them to try to create and implement a successful social media strategy that produces the results they are hoping for. While DIY social media for your business isn’t impossible, having a dedicated social media manager can make all the difference in the world Trends A social media manager’s sole [...]

2018 Jun 18

6 Time-Saving Tips for Social Media Management

By |2018-06-18T11:05:43+00:00June 18th, 2018|Blog, Campaign, Social Media Management|Comments Off on 6 Time-Saving Tips for Social Media Management

The three main components to social media success are quality, consistency, and authenticity. With that said, creating and curating the content to uphold this standard can be a tedious process that leaves you feeling drained at the end of the day. Social media management can be one of the most time-consuming parts of your routine. If keeping up with social media management seems like another full-time job to you, that’s because it is another full-time job! The reality is, you [...]

2018 Jun 5

5 Misconceptions About Social Media Marketing

By |2018-06-13T13:26:40+00:00June 5th, 2018|Blog, Campaign, Social Media Management|Comments Off on 5 Misconceptions About Social Media Marketing

Do you think you know what it takes to run a consistent, results-driven social media campaign? Do you know how to post to social media for your business or brand? If you think it’s easy, cheap, and that anyone can do it, think again. You may be surprised by these misconceptions regarding social media marketing, but luckily we’re here to set the record straight. […]

2018 May 23

What You Need to Know if You’re New to Social Media Marketing

By |2018-05-23T16:04:41+00:00May 23rd, 2018|Blog, Campaign, Social Media Management|Comments Off on What You Need to Know if You’re New to Social Media Marketing

If you’re still scratching your head about the effectiveness of social media marketing (or where to begin if you are just starting out), you’re not alone. Even for those of us in the business, concepts, laws, and techniques are always changing. Though 90% of small businesses have had a social presence for five years or more, many have yet to scrape the surface of its effectiveness for marketing their business.   It’s no longer enough to simply be present on [...]

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