2019 Apr 4

Does Facebook Still Have What It Takes to Help Small Businesses?

By |2019-04-04T09:58:46-04:00April 4th, 2019|Blog, Facebook, Social Media Management|Comments Off on Does Facebook Still Have What It Takes to Help Small Businesses?

When it first came on the scene, social media giant Facebook seemed like the next greatest thing since sliced bread. And let’s face it… it blew away MySpace and other up and coming platforms alike. It was something we simply hadn’t seen yet: a social platform that instantly engaged millions of people in a deep and meaningful way. We instantly had access to friends and family that we might otherwise not have contact with in such an easy manner. We [...]

2019 Mar 7

Does SEO Matter Today, Part 2: Making it Mobile-Friendly

By |2019-03-11T11:22:09-04:00March 7th, 2019|Blog, Local SEO, Web Design|Comments Off on Does SEO Matter Today, Part 2: Making it Mobile-Friendly

Previously we talked about SEO and whether it really matters in today’s online environment. If you remember, the short answer was yes. It does matter. The trouble is that yesterday’s SEO tactics don’t exactly fit the needs of today. THAT is the long answer – yesterday’s SEO techniques do not apply in the same way to today’s websites. The things that used to matter don’t quite have the same impact on a site’s overall score. That said, in order to [...]

2019 Feb 25

The Power of Good Visuals in Your Content Marketing

By |2019-02-22T14:40:52-04:00February 25th, 2019|content marketing|Comments Off on The Power of Good Visuals in Your Content Marketing

You put thought into the text, the campaign objective, the landing page the link leads to, and the target audience you hope the post reaches, but do you pay attention to the visual that accompanies your post? The visual you choose can make or break your campaign or post; content that has relevant images is viewed 94% more times than content without. Our brains are pretty spectacular. They can process and understand an image in 1/10 of a second and [...]

2019 Feb 18

Internet Explorer: The (Slow & Eventual) Death of a Browser

By |2019-02-18T17:27:50-04:00February 18th, 2019|Web Design|Comments Off on Internet Explorer: The (Slow & Eventual) Death of a Browser

If you’re reading this blog post on a device using Internet Explorer, raise your hand. It’s okay… don’t feel embarrassed or like you’re being called out for it. Own it. We each have a favorite browser, whether it’s Chrome, Firefox, Safari, or otherwise. At the same time, we must own the shortcomings of our favorite browsers. That said, we’d be wrong if we didn’t talk about the virtual elephant in the room - the slow eventual death that is facing [...]

2019 Feb 5

Militant Social Marketing: When Online Marketing Gets Aggressive

By |2019-02-05T08:59:45-04:00February 5th, 2019|Blog, Social Media Management, social media strategy|Comments Off on Militant Social Marketing: When Online Marketing Gets Aggressive

Company XYZ has been around for years. They built a reputation in the local market for providing quality goods and services in a timely manner and at a cost that has remained competitive. In the past, advertising in local papers and on the radio was enough to keep the company busy. As the written word has lost readers, however, Company XYZ has seen a slow decline in business. Radio has continued to bring a small return on new clients, but [...]

2019 Jan 29

Content Intelligence & Your Content Strategy

By |2019-01-30T09:34:36-04:00January 29th, 2019|content marketing, social media strategy, Uncategorized|Comments Off on Content Intelligence & Your Content Strategy

Part of your social media strategy is a comprehensive content strategy -- a plan to create, publish and control usable content on social media. It is your plan for providing your audience with consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. If you already have a content strategy, great! This blog can help you improve on it and show you how effective content analysis can help you make your [...]

2019 Jan 23

Does Search Engine Optimization Matter On Today’s Web?

By |2019-01-29T17:15:33-04:00January 23rd, 2019|Blog, Web Design|Comments Off on Does Search Engine Optimization Matter On Today’s Web?

In the beginning, there was the web, and it all started with a single website. Hard to imagine that was all the way back in 1991! While we’ve come a very long way since that first website, some things haven’t changed quite as much. Search engine optimization is a prime example of this. In 1997, SEO first saw its major usage in relation to getting websites more easily found on any number of the web directories that were popular during that [...]

2019 Jan 17

A Quick Guide to Social Media Resources

By |2019-01-17T10:20:53-04:00January 17th, 2019|Blog, Social Media Management|Comments Off on A Quick Guide to Social Media Resources

From the marketing tactics to platform algorithms, the world of social media is constantly changing. Whether you are a new small business just beginning to tap into all of the possibilities digital marketing has to offer or you are a social media manager for your company, it is crucial to stay current on the industry’s latest trends and each platforms’ latest updates. As a social media marketer, I follow many different groups, accounts, and blogs to make sure I always [...]

2019 Jan 9

Gutenberg and WordPress: For Better or Worse?

By |2019-01-09T17:05:41-04:00January 9th, 2019|Blog, Web Design|Comments Off on Gutenberg and WordPress: For Better or Worse?

Ask anyone who has been working with WordPress for any length of time about the biggest changes the platform has seen. The answers may have varied, until late last year that is. Gutenberg is likely the most common answer you’ll hear. What is the Gutenberg update though, and what does it mean for your WordPress based site? As with all the past WordPress updates, 5.0 received a name. This time however that name was very relevant to the changes that [...]

2018 Dec 3

New Year, New Goals, New Social Media Strategy

By |2018-11-30T12:13:35-04:00December 3rd, 2018|Blog, Social Media Management, social media strategy|Comments Off on New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

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