2018 Apr 19

Creating a Social Media Calendar – The Why and The How

By | 2018-04-12T13:15:02+00:00 April 19th, 2018|content marketing, Social Media Management|Comments Off on Creating a Social Media Calendar – The Why and The How

By now, you've probably been told you need a social media calendar. You might also be wondering why you need one, and dreading the possibility of yet another task added to your already busy day. Since social media continues to be top dog in the internet marketing realm, you need a focused means of staying on top of your social media marketing strategy. A social media calendar can do just that while saving you time and money. Making money and [...]

2018 Apr 11

Facebook is Removing Partner Categories. Here’s What That Means for Marketers

By | 2018-04-10T10:36:43+00:00 April 11th, 2018|Facebook Ads|Comments Off on Facebook is Removing Partner Categories. Here’s What That Means for Marketers

Many social media marketers are panicking due to the aftermath of the Cambridge Analytica data scandal. To save face in the light of the accusations, Facebook has majorly scaled back on some of their targeting abilities. Facebook will no longer allow third-party Partner Categories to aggregate data by user actions made off the platform.   Though there weren’t any cases of abuse with Partner Categories, Facebook felt this was a needed preventative measure. The purpose behind this move is to [...]

2018 Apr 9

How to Create Engaging Videos With Evergreen Content

By | 2018-04-09T11:19:19+00:00 April 9th, 2018|Blog, Video Marketing|Comments Off on How to Create Engaging Videos With Evergreen Content

Though video content is quickly becoming one of the most consumed types of content on social media, many brands are still hesitant or reluctant to get on board with video. There is a common misconception that video has to be expensively produced and staged, which keeps many businesses from embracing it. “We don’t have the budget or equipment for video.” “We simply don’t have the time to create video content.” “I hate being on camera.” “I don’t have anywhere to [...]

2018 Apr 3

How Does A Purpose-Driven Design Affect Your Site?

By | 2018-04-03T13:24:02+00:00 April 3rd, 2018|Web Design|Comments Off on How Does A Purpose-Driven Design Affect Your Site?

Does your site utilize purpose-driven design? These days there’s no room for websites that provide a poor online experience. User experience (UX) can make or break a website, and when that experience is less than it should be, you’ll find a wide variety of problems will occur. Google may rank your site lower, site visitors may bounce quicker, and you could see a drop in engagement and conversion rates. The trouble is, how do you ensure that your site offers the [...]

2018 Mar 29

Avoiding Common Pitfalls On Your WordPress Website

By | 2018-04-03T13:22:54+00:00 March 29th, 2018|Web Design|Comments Off on Avoiding Common Pitfalls On Your WordPress Website

WordPress is the easiest web design platform to use, and one of the best platforms to help your site achieve a higher search ranking. At the same time, there are some major WordPress don’ts that have the potential to hinder your ability to draw in and retain quality website traffic. Unintentional Coding in WordPress There’s a reason why WordPress includes a pasting option for Microsoft Word within the visual editor. If you are copying from other websites, a Word document, [...]

2018 Mar 23

Social Media Spring Cleaning

By | 2018-04-03T13:23:32+00:00 March 23rd, 2018|Blog, Social Media Management|Comments Off on Social Media Spring Cleaning

Social media is constantly changing – from new algorithms that favor different types of content to the audience engaging with your content. You may be seeing a drop in engagement, which is why now is a great time to audit your social media profiles and do a little spring cleaning! […]

2018 Mar 19

Staying Relevant With Facebook’s Algorithm Changes

By | 2018-04-03T13:24:37+00:00 March 19th, 2018|Facebook, Social Media Management|Comments Off on Staying Relevant With Facebook’s Algorithm Changes

It’s no big secret that the Facebook algorithm has adjusted the way they prioritize businesses. Mark Zuckerberg announced in late 2017 that businesses will no longer be as prevalent in the news feed. Why the change? Facebook has shifted their focus to favor person-to-person, “meaningful” interaction in order to provide users with a better experience. […]

2018 Feb 22

An Introduction to Facebook Custom Audiences

By | 2018-02-22T16:53:00+00:00 February 22nd, 2018|Facebook Custom Audiences|Comments Off on An Introduction to Facebook Custom Audiences

The evolution of social media ads have given marketers valuable insight into who their customer really is (beyond standard demographics). No longer do we have to make educated guesses about the types of media our target audiences are consuming - their social actions give us a much better idea of how to serve them content they find valuable. More specifically, we’re talking about Facebook Custom Audiences. Facebook Custom Audiences provide an almost limitless combination of factors that allow you to [...]

2018 Feb 15

Build Your Business with Online Reviews

By | 2018-02-15T17:42:00+00:00 February 15th, 2018|Blog|Comments Off on Build Your Business with Online Reviews

Let’s talk about online reviews. Consumers often use them to determine whether they are going to give you their business, and they also use them to share their own experiences. They are undoubtedly one of the most important forms of social proof, but how do you leverage your online reviews to your advantage? […]

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