RachelOrn

/Rachel Orn

About Rachel Orn

This author has not yet filled in any details.
So far Rachel Orn has created 21 blog entries.

The Impact of Timely Posting on Social Media

“When should I post on social media?” An age-old question that has been asked since the beginning of social media marketing. If there was one blanket answer to this question, we wouldn’t need to write this blog! Knowing when your audience is most active will ultimately generate more engagement and traffic. Though there’s no perfect answer, there’s still plenty of information available to help you determine the best times to make sure your content is seen. How to Find the [...]

By |2018-07-31T16:05:52+00:00August 1st, 2018|content marketing, Social Media Management, social media strategy|Comments Off on The Impact of Timely Posting on Social Media

9 of the Biggest Instagram Updates in 2018

You probably know by now that social media changes almost every day. What you knew to be true one day might not be the case 24 hours later. As our online social habits change, the platforms must to keep up with (and anticipate) our needs. Instagram’s surge in popularity means the platform is constantly changing to keep their users engaged. The newest Instagram stats show there are currently more than 800 million monthly active users on the platform, and many [...]

By |2018-07-09T11:58:38+00:00July 9th, 2018|Instagram, Social Media Management|Comments Off on 9 of the Biggest Instagram Updates in 2018

How Social Listening & Monitoring Helps Brands Succeed

If a customer walks up and asks you a question or pays you a compliment, would you ignore them? Of course not. That’s typically not how we respond to any kind of positive reinforcement. The same mentality should apply to conversations happening about your brand online. Being proactive about social monitoring and social listening is more important now than ever. 59% of Americans who use social media say that social customer service has made it easier to resolve customer complaints, [...]

By |2018-06-27T14:57:33+00:00July 2nd, 2018|Campaign, Social Media Management|Comments Off on How Social Listening & Monitoring Helps Brands Succeed

6 Time-Saving Tips for Social Media Management

The three main components to social media success are quality, consistency, and authenticity. With that said, creating and curating the content to uphold this standard can be a tedious process that leaves you feeling drained at the end of the day. Social media management can be one of the most time-consuming parts of your routine. If keeping up with social media management seems like another full-time job to you, that’s because it is another full-time job! The reality is, you [...]

By |2018-06-18T11:05:43+00:00June 18th, 2018|Blog, Campaign, Social Media Management|Comments Off on 6 Time-Saving Tips for Social Media Management

What You Need to Know if You’re New to Social Media Marketing

If you’re still scratching your head about the effectiveness of social media marketing (or where to begin if you are just starting out), you’re not alone. Even for those of us in the business, concepts, laws, and techniques are always changing. Though 90% of small businesses have had a social presence for five years or more, many have yet to scrape the surface of its effectiveness for marketing their business.   It’s no longer enough to simply be present on [...]

By |2018-05-23T16:04:41+00:00May 23rd, 2018|Blog, Campaign, Social Media Management|Comments Off on What You Need to Know if You’re New to Social Media Marketing

4 Content Types You Need For Social Media Success

Having a consistent, engaging, and quality mix of social content is what keeps your fans loyal to your brand. When you produce content that entertains, answers questions, and solves problems for your customers, you are creating value that lasts. Social Content Best Practices A staple of social media content creation best practices is the 80/20 rule. The 80/20 rule states that 80% of your content should inform, educate, and entertain, while only 20% should directly promote your brand. Most of [...]

By |2018-05-15T11:42:52+00:00May 15th, 2018|Campaign, social media strategy|Comments Off on 4 Content Types You Need For Social Media Success

Using Instagram Stories to Engage With Your Audience

Using Instagram Stories to Engage Your Audience Instagram Stories, Instagram’s answer to ephemeral content, have been very beneficial to the social strategies of many brands. They are fun, in-the-moment, interactive posts that can compliment any Instagram account. Getting the most out of Instagram Stories means creating a posting strategy (yes, another strategy). Though not as intense as an overall social strategy, you will need to be able to answer the following questions on a consistent basis: What goal do we [...]

By |2018-05-03T13:41:17+00:00May 3rd, 2018|Instagram|Comments Off on Using Instagram Stories to Engage With Your Audience

Facebook is Removing Partner Categories. Here’s What That Means for Marketers

Many social media marketers are panicking due to the aftermath of the Cambridge Analytica data scandal. To save face in the light of the accusations, Facebook has majorly scaled back on some of their targeting abilities. Facebook will no longer allow third-party Partner Categories to aggregate data by user actions made off the platform.   Though there weren’t any cases of abuse with Partner Categories, Facebook felt this was a needed preventative measure. The purpose behind this move is to [...]

By |2018-04-10T10:36:43+00:00April 11th, 2018|Facebook Ads|Comments Off on Facebook is Removing Partner Categories. Here’s What That Means for Marketers

How to Create Engaging Videos With Evergreen Content

Though video content is quickly becoming one of the most consumed types of content on social media, many brands are still hesitant or reluctant to get on board with video. There is a common misconception that video has to be expensively produced and staged, which keeps many businesses from embracing it. “We don’t have the budget or equipment for video.” “We simply don’t have the time to create video content.” “I hate being on camera.” “I don’t have anywhere to [...]

By |2018-04-09T11:19:19+00:00April 9th, 2018|Blog, Video Marketing|Comments Off on How to Create Engaging Videos With Evergreen Content

Staying Relevant With Facebook’s Algorithm Changes

It’s no big secret that the Facebook algorithm has adjusted the way they prioritize businesses. Mark Zuckerberg announced in late 2017 that businesses will no longer be as prevalent in the news feed. Why the change? Facebook has shifted their focus to favor person-to-person, “meaningful” interaction in order to provide users with a better experience. […]

By |2018-04-03T13:24:37+00:00March 19th, 2018|Facebook, Social Media Management|Comments Off on Staying Relevant With Facebook’s Algorithm Changes
Load More Posts