RachelOrn

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About Rachel Orn

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So far Rachel Orn has created 18 blog entries.

6 Time-Saving Tips for Social Media Management

The three main components to social media success are quality, consistency, and authenticity. With that said, creating and curating the content to uphold this standard can be a tedious process that leaves you feeling drained at the end of the day. Social media management can be one of the most time-consuming parts of your routine. If keeping up with social media management seems like another full-time job to you, that’s because it is another full-time job! The reality is, you [...]

By | 2018-06-18T11:05:43+00:00 June 18th, 2018|Blog, Campaign, Social Media Management|Comments Off on 6 Time-Saving Tips for Social Media Management

What You Need to Know if You’re New to Social Media Marketing

If you’re still scratching your head about the effectiveness of social media marketing (or where to begin if you are just starting out), you’re not alone. Even for those of us in the business, concepts, laws, and techniques are always changing. Though 90% of small businesses have had a social presence for five years or more, many have yet to scrape the surface of its effectiveness for marketing their business.   It’s no longer enough to simply be present on [...]

By | 2018-05-23T16:04:41+00:00 May 23rd, 2018|Blog, Campaign, Social Media Management|Comments Off on What You Need to Know if You’re New to Social Media Marketing

4 Content Types You Need For Social Media Success

Having a consistent, engaging, and quality mix of social content is what keeps your fans loyal to your brand. When you produce content that entertains, answers questions, and solves problems for your customers, you are creating value that lasts. Social Content Best Practices A staple of social media content creation best practices is the 80/20 rule. The 80/20 rule states that 80% of your content should inform, educate, and entertain, while only 20% should directly promote your brand. Most of [...]

By | 2018-05-15T11:42:52+00:00 May 15th, 2018|Campaign, social media strategy|Comments Off on 4 Content Types You Need For Social Media Success

Using Instagram Stories to Engage With Your Audience

Using Instagram Stories to Engage Your Audience Instagram Stories, Instagram’s answer to ephemeral content, have been very beneficial to the social strategies of many brands. They are fun, in-the-moment, interactive posts that can compliment any Instagram account. Getting the most out of Instagram Stories means creating a posting strategy (yes, another strategy). Though not as intense as an overall social strategy, you will need to be able to answer the following questions on a consistent basis: What goal do we [...]

By | 2018-05-03T13:41:17+00:00 May 3rd, 2018|Instagram|Comments Off on Using Instagram Stories to Engage With Your Audience

Facebook is Removing Partner Categories. Here’s What That Means for Marketers

Many social media marketers are panicking due to the aftermath of the Cambridge Analytica data scandal. To save face in the light of the accusations, Facebook has majorly scaled back on some of their targeting abilities. Facebook will no longer allow third-party Partner Categories to aggregate data by user actions made off the platform.   Though there weren’t any cases of abuse with Partner Categories, Facebook felt this was a needed preventative measure. The purpose behind this move is to [...]

By | 2018-04-10T10:36:43+00:00 April 11th, 2018|Facebook Ads|Comments Off on Facebook is Removing Partner Categories. Here’s What That Means for Marketers

How to Create Engaging Videos With Evergreen Content

Though video content is quickly becoming one of the most consumed types of content on social media, many brands are still hesitant or reluctant to get on board with video. There is a common misconception that video has to be expensively produced and staged, which keeps many businesses from embracing it. “We don’t have the budget or equipment for video.” “We simply don’t have the time to create video content.” “I hate being on camera.” “I don’t have anywhere to [...]

By | 2018-04-09T11:19:19+00:00 April 9th, 2018|Blog, Video Marketing|Comments Off on How to Create Engaging Videos With Evergreen Content

Staying Relevant With Facebook’s Algorithm Changes

It’s no big secret that the Facebook algorithm has adjusted the way they prioritize businesses. Mark Zuckerberg announced in late 2017 that businesses will no longer be as prevalent in the news feed. Why the change? Facebook has shifted their focus to favor person-to-person, “meaningful” interaction in order to provide users with a better experience. […]

By | 2018-04-03T13:24:37+00:00 March 19th, 2018|Facebook, Social Media Management|Comments Off on Staying Relevant With Facebook’s Algorithm Changes

An Introduction to Facebook Custom Audiences

The evolution of social media ads have given marketers valuable insight into who their customer really is (beyond standard demographics). No longer do we have to make educated guesses about the types of media our target audiences are consuming - their social actions give us a much better idea of how to serve them content they find valuable. More specifically, we’re talking about Facebook Custom Audiences. Facebook Custom Audiences provide an almost limitless combination of factors that allow you to [...]

By | 2018-02-22T16:53:00+00:00 February 22nd, 2018|Facebook Custom Audiences|Comments Off on An Introduction to Facebook Custom Audiences

Build Your Business with Online Reviews

Let’s talk about online reviews. Consumers often use them to determine whether they are going to give you their business, and they also use them to share their own experiences. They are undoubtedly one of the most important forms of social proof, but how do you leverage your online reviews to your advantage? […]

By | 2018-02-15T17:42:00+00:00 February 15th, 2018|Blog|Comments Off on Build Your Business with Online Reviews

Become Ad Savvy by A/B Testing Your Facebook Ads

  In an ideal world, we would create ads that capture our audiences and skyrocket sales on the first try. After all, you’ve done the buyer persona research thoroughly so you should know how to serve ads to them, right? Well, it’s not always that simple. Part of successful marketing is to understand the psychology behind it. This is where many digital marketers (like myself) geek out on testing different variables. There isn’t a magical formula for successful ads. However, [...]

By | 2018-02-08T09:58:45+00:00 January 16th, 2018|Facebook Ads|Comments Off on Become Ad Savvy by A/B Testing Your Facebook Ads
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