RachelOrn

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About Rachel Orn

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So far Rachel Orn has created 11 blog entries.

An Introduction to Facebook Custom Audiences

The evolution of social media ads have given marketers valuable insight into who their customer really is (beyond standard demographics). No longer do we have to make educated guesses about the types of media our target audiences are consuming - their social actions give us a much better idea of how to serve them content they find valuable. More specifically, we’re talking about Facebook Custom Audiences. Facebook Custom Audiences provide an almost limitless combination of factors that allow you to [...]

By | 2018-02-22T16:53:00+00:00 February 22nd, 2018|Facebook Custom Audiences|Comments Off on An Introduction to Facebook Custom Audiences

Build Your Business with Online Reviews

Let’s talk about online reviews. Consumers often use them to determine whether they are going to give you their business, and they also use them to share their own experiences. They are undoubtedly one of the most important forms of social proof, but how do you leverage your online reviews to your advantage? […]

By | 2018-02-15T17:42:00+00:00 February 15th, 2018|Blog|Comments Off on Build Your Business with Online Reviews

Become Ad Savvy by A/B Testing Your Facebook Ads

  In an ideal world, we would create ads that capture our audiences and skyrocket sales on the first try. After all, you’ve done the buyer persona research thoroughly so you should know how to serve ads to them, right? Well, it’s not always that simple. Part of successful marketing is to understand the psychology behind it. This is where many digital marketers (like myself) geek out on testing different variables. There isn’t a magical formula for successful ads. However, [...]

By | 2018-02-08T09:58:45+00:00 January 16th, 2018|Facebook Ads|Comments Off on Become Ad Savvy by A/B Testing Your Facebook Ads

4 Social Media Challenges to Overcome in 2018

One of the most exciting (and challenging) aspects of social media marketing is keeping up with ever-changing features, tools, trends, and best practices. We have identified four key social media challenges that many marketers will face in 2018, and we’ve even conjured up some viable solutions to help you forge ahead into the new year with confidence. The Unstoppable Rise of Video You already know the importance of video in your social strategy, but there is one common mistake many marketers [...]

By | 2018-02-07T00:19:29+00:00 December 11th, 2017|social media strategy|Comments Off on 4 Social Media Challenges to Overcome in 2018

Solving the Mystery of Dark Social

Dark social is exactly what it sounds like - mysterious off-the-grid social sharing often unintentionally overlooked by marketers. It’s like an underground link sharing world. This mysterious sharing method is one that leaves many marketers “in the dark” when it comes to accurately measuring website visits. What is dark social? Have you ever shared a dinner recipe in an email? Have you spent lunch hours browsing gossip news sites and shared links to the stories with your co-workers in a [...]

By | 2018-02-07T00:06:02+00:00 November 7th, 2017|Social Media Management|Comments Off on Solving the Mystery of Dark Social

Everything Your Business Needs to Know About LinkedIn’s New Updates

LinkedIn has been seeking more interactive ways for users to display their authentic selves and drive engagement, whether they are promoting their personal or company brand. They have launched many new features this year in order to achieve that goal. Some of the updates you may have already noticed and some have been more subtly incorporated – or under-utilized. Only 23% of LinkedIn’s total user base used the platform on a weekly basis in 2016. It was clear that the [...]

By | 2017-10-23T17:06:50+00:00 October 20th, 2017|LinkedIn|Comments Off on Everything Your Business Needs to Know About LinkedIn’s New Updates

Why Your Business Should Embrace Snapchat’s Snap Map 

If you are marketing to millennials, chances are you already advertise (or at least have a presence) on Snapchat. With the emergence of Snapchat’s latest map feature comes a lot of opportunity for brick-and-mortar and event-based businesses to make their mark. […]

By | 2017-10-04T12:56:25+00:00 July 13th, 2017|Blog|Comments Off on Why Your Business Should Embrace Snapchat’s Snap Map 

Are You Being Found Online? The Importance of Location SEO

It’s no secret that everything exists online now. Your business, big or small, needs to have a strong online presence to thrive in today’s economy. Not being listed online is the equivalent to being invisible. With that said, it’s important to optimize your local SEO listing. You’ve been told you need it, but what IS local SEO and why do you need it?   What is Local SEO? Local SEO is focused on providing results that are relevant to a [...]

By | 2017-10-02T22:33:38+00:00 June 27th, 2017|Blog|Comments Off on Are You Being Found Online? The Importance of Location SEO

Avoid These 5 Common Buyer Persona Mistakes

Creating buyer personas is a crucial part of a successful inbound strategy. Buyer personas help you understand exactly who your customer is, what they are looking for, their pain points, and how your company is positioned to help them achieve their goals. Without them, your marketing efforts have nothing to grasp onto. […]

By | 2018-02-19T16:16:51+00:00 May 11th, 2017|Blog|Comments Off on Avoid These 5 Common Buyer Persona Mistakes

Leaving Cold Leads Behind: Why I Left Journalism

I have always been a thrill of the chase kind of writer. Taking difficult topics and mastering them as a wordsmith was always a dream of mine. I truly envy those who know exactly what they want to do before they even begin applying for colleges. When my aspirations of becoming a veterinarian were voluntarily cast aside, I decided to put pen to paper (literally at that time) and start a career in writing – more specifically, journalism. Chasing the Story [...]

By | 2017-10-11T17:14:24+00:00 April 26th, 2017|Blog|Comments Off on Leaving Cold Leads Behind: Why I Left Journalism
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