/Amie Detar

About Amie Detar

Amie has worked for Posse since 2014 and can't see herself doing anything else. She has a degree in print journalism from Winthrop University and enjoys finding the best coffee shops in the Charlotte area to work from.

Social Media Spring Cleaning

Social media is constantly changing – from new algorithms that favor different types of content to the audience engaging with your content. You may be seeing a drop in engagement, which is why now is a great time to audit your social media profiles and do a little spring cleaning! […]

By |2018-04-03T13:23:32+00:00March 23rd, 2018|Blog, Social Media Management|Comments Off on Social Media Spring Cleaning

Effectiveness of Mobile Video for Social Media

  It’s no secret that video content dominates on social media. According to Buffer, online videos will account for more than 80% of all consumer internet traffic by 2020 and, every day, more than 8 billion videos (100 million hours) are watched on Facebook. Businesses big and small should be embracing video content as Facebook continues to change their algorithm to put more value on video rather than photo or article posts. With so much emphasis being put on mobile [...]

By |2018-03-05T13:09:24+00:00December 29th, 2017|Video Marketing|Comments Off on Effectiveness of Mobile Video for Social Media

Creating a Crush-Worthy Content Strategy

A content strategy is your plan to create, publish, and control usable content on social media. Essentially, it is your way to give your audience consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. A good content strategy boosts SEO, increases your brand’s exposure, grows your audience, gives your brand an identity, and allows your brand to stay relevant. Building a great content strategy takes a little bit of time [...]

By |2018-02-19T17:29:21+00:00October 24th, 2017|social media strategy|Comments Off on Creating a Crush-Worthy Content Strategy

2 Easy Ways to Generate More Content More Often

A good content strategy relies on the regular creation and distribution of social media posts, blogs, whitepapers, graphics, ebooks, landing pages, etc. This sounds like a lot of work – and it can be without a dedicated team – but it’s an important aspect for any business with a digital marketing strategy, especially now that traditional marketing techniques are waning and even becoming obsolete. […]

By |2018-06-13T09:37:46+00:00May 29th, 2017|Blog, content marketing|Comments Off on 2 Easy Ways to Generate More Content More Often

Using Facebook Analytics to Plan Your Content

If you’ve looked into your business page’s Facebook Insights tab recently, you know the amount of data provided about your page can almost seem overwhelming if you don’t know the meaning behind the numbers you see. […]

By |2018-03-09T09:55:00+00:00May 10th, 2017|Blog|Comments Off on Using Facebook Analytics to Plan Your Content

Mobile Matters Most

If it isn’t seen on mobile, is it even really seen? Today, 34% of active users access their social media accounts via their mobile device. That’s why optimizing your social content is crucial. If you want to start a conversation with your mobile audience, you need to make the effort to reach them there. […]

By |2017-10-11T17:16:16+00:00April 6th, 2017|Blog|Comments Off on Mobile Matters Most

DIY Social Media: Instagram Stories

In August of last year, Instagram launched their response to Snapchat, called “Stories.” Images or videos taken in the Instagram app can be added to your Story, which lasts 24 hours and can be viewed by those who follow or view your profile. […]

By |2017-09-30T18:54:16+00:00March 8th, 2017|Blog|Comments Off on DIY Social Media: Instagram Stories

Boost your Direct Mail Efforts With Inbound Marketing

Because you've had success using marketing techniques like direct mail to find target customers and let them know how you can help them, it might seem like an "isn't broke don't fix it" situation. But ignoring the fact that inbound marketing can supplement, improve, or potentially replace the prospects you work to acquire, while drastically reducing costs, would be detrimental to your business. In the past few years, you may have heard the phrase “outbound marketing is dead” so many [...]

By |2017-10-23T17:25:36+00:00October 16th, 2016|Blog|Comments Off on Boost your Direct Mail Efforts With Inbound Marketing

How Pinterest & Instagram Can Boost Your Retail Business

Social media offers retail brands the opportunity to reach new audiences, increase brand awareness, and boost product sales in a huge way. If you’re a retail business and you’re not taking advantage of the online audience that social media offers, you’re really missing out. […]

By |2017-10-04T18:07:17+00:00September 8th, 2016|Blog|Comments Off on How Pinterest & Instagram Can Boost Your Retail Business
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