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About Amie Detar

Amie is Posse's Digital Marketing Executive and senior account manager. She has worked for Posse since 2014 and can't see herself doing anything else. She has a degree in print journalism from Winthrop University and enjoys drinking coffee and finding new opportunities for businesses to grow online!

The Power of Good Visuals in Your Content Marketing

You put thought into the text, the campaign objective, the landing page the link leads to, and the target audience you hope the post reaches, but do you pay attention to the visual that accompanies your post? The visual you choose can make or break your campaign or post; content that has relevant images is viewed 94% more times than content without. Our brains are pretty spectacular. They can process and understand an image in 1/10 of a second and [...]

By |2019-02-22T14:40:52-05:00February 25th, 2019|content marketing|Comments Off on The Power of Good Visuals in Your Content Marketing

Content Intelligence & Your Content Strategy

Part of your social media strategy is a comprehensive content strategy -- a plan to create, publish and control usable content on social media. It is your plan for providing your audience with consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. If you already have a content strategy, great! This blog can help you improve on it and show you how effective content analysis can help you make your [...]

By |2019-01-30T09:34:36-05:00January 29th, 2019|content marketing, social media strategy, Uncategorized|Comments Off on Content Intelligence & Your Content Strategy

A Quick Guide to Social Media Resources

From the marketing tactics to platform algorithms, the world of social media is constantly changing. Whether you are a new small business just beginning to tap into all of the possibilities digital marketing has to offer or you are a social media manager for your company, it is crucial to stay current on the industry’s latest trends and each platforms’ latest updates. As a social media marketer, I follow many different groups, accounts, and blogs to make sure I always [...]

By |2019-01-17T10:20:53-05:00January 17th, 2019|Blog, Social Media Management|Comments Off on A Quick Guide to Social Media Resources

New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

By |2018-11-30T12:13:35-05:00December 3rd, 2018|Blog, Social Media Management, social media strategy|Comments Off on New Year, New Goals, New Social Media Strategy

Everything We Learned At Digital Summit Charlotte 2018

Digital Summit is a national series of conferences where marketers, entrepreneurs, and innovators converge for two days of educational speaking sessions from industry leaders on topics ranging from social media marketing to technology trends and more. The Digital Summit series presents in cities across the United States, and, lucky for us, Charlotte is one of them. Team Posse was geared up and excited for a great conference this year, and we weren’t disappointed! Here’s a quick rundown of some of [...]

By |2018-10-08T11:46:38-04:00October 8th, 2018|Blog, Social Media Management|Comments Off on Everything We Learned At Digital Summit Charlotte 2018

How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

By |2018-08-30T18:03:49-04:00September 4th, 2018|content marketing, LinkedIn, social media strategy|Comments Off on How to Use LinkedIn to Showcase Your Business

3 Types of Videos to Post on Facebook & Instagram

Between 2016 and 2017, views of video content on Facebook increased 258%, and the powers that be at both Facebook and Instagram have capitalized on this video revolution. If you aren’t taking advantage of the reach and engagement that video can bring to your brand’s social media profiles, what are you waiting for? To help you out, we’ve put together a list of the best type of video to post for all of the different places video can be posted [...]

By |2018-08-20T12:55:35-04:00August 20th, 2018|content marketing, Facebook, Instagram, Video Marketing|Comments Off on 3 Types of Videos to Post on Facebook & Instagram

Your 2018 Hashtag Update: Best Practices For All Platforms

Are you using five or more hashtags on your Facebook posts? Are you skipping hashtags on LinkedIn? These practices may have been okay in the past, but are considered faux pas today. If you haven’t kept up with the best practices for using hashtags on Facebook, Twitter, LinkedIn, and Instagram, don’t worry. We’ve got you covered. Facebook Hashtags aren’t a huge part of Facebook posts; you likely only see hashtags in Facebook posts when someone has their Instagram set up [...]

By |2018-08-07T14:17:56-04:00August 7th, 2018|Facebook, Hashtags, Instagram, LinkedIn, Social Media Management, Twitter|Comments Off on Your 2018 Hashtag Update: Best Practices For All Platforms

Why should you still be using Twitter?

With all of the different social media platforms out there today, you may be wondering why you should spend time and energy on a platform that seems to be going out of date. The fact is, however, there are still many reasons why Twitter is still a viable social media giant that can help your business connect with customers. First, what’s new on Twitter in 2018? Twitter has cracked down on spam, fake news and accounts, and bots. To do [...]

By |2018-07-26T15:28:38-04:00July 26th, 2018|Blog, content marketing, Twitter|Comments Off on Why should you still be using Twitter?

5 Ways to Drive Traffic and Boost Engagement on Pinterest

Pinterest has 150 million monthly users and is currently the 3rd largest social media platform. Because each Pin can link directly back to your website, it is a valuable tool for generating website traffic. Here are tips for making the most of your brand’s Pinterest account: Profile Optimization When you’re first getting started on Pinterest for business, make sure that you correctly optimize your profile. Create a business account that includes a link to your website, a complete “about you” [...]

By |2018-07-16T10:52:23-04:00July 16th, 2018|Blog, content marketing, Pinterest|Comments Off on 5 Ways to Drive Traffic and Boost Engagement on Pinterest
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