AmieDetar

/Amie Detar

About Amie Detar

Amie has worked for Posse since 2014 and can't see herself doing anything else. She has a degree in print journalism from Winthrop University and enjoys finding the best coffee shops in the Charlotte area to work from.

5 Ways to Drive Traffic and Boost Engagement on Pinterest

Pinterest has 150 million monthly users and is currently the 3rd largest social media platform. Because each Pin can link directly back to your website, it is a valuable tool for generating website traffic. Here are tips for making the most of your brand’s Pinterest account: Profile Optimization When you’re first getting started on Pinterest for business, make sure that you correctly optimize your profile. Create a business account that includes a link to your website, a complete “about you” [...]

By |2018-07-16T10:52:23+00:00July 16th, 2018|Blog, content marketing, Pinterest|Comments Off on 5 Ways to Drive Traffic and Boost Engagement on Pinterest

4 Reasons Why You Should Hire A Social Media Manager

We’ve talked before about why business owners are not social media managers. Business owners must put so much focus into actually running their business that it can, unintentionally, become detrimental for them to try to create and implement a successful social media strategy that produces the results they are hoping for. While DIY social media for your business isn’t impossible, having a dedicated social media manager can make all the difference in the world Trends A social media manager’s sole [...]

By |2018-06-20T10:22:51+00:00June 25th, 2018|Blog, Campaign, Social Media Management|Comments Off on 4 Reasons Why You Should Hire A Social Media Manager

5 Misconceptions About Social Media Marketing

Do you think you know what it takes to run a consistent, results-driven social media campaign? Do you know how to post to social media for your business or brand? If you think it’s easy, cheap, and that anyone can do it, think again. You may be surprised by these misconceptions regarding social media marketing, but luckily we’re here to set the record straight. […]

By |2018-06-13T13:26:40+00:00June 5th, 2018|Blog, Campaign, Social Media Management|Comments Off on 5 Misconceptions About Social Media Marketing

SEO Hacks for Optimizing Your Website for Voice Search

If you ask Siri, Google, or Alexa to look something up for you, you’re using voice search. Use of smart devices, like Google Home or Amazon Alexa, has been booming this year, and it is revolutionizing the way people not only manage their homes but how they search the Internet. That’s right. The way people use the Internet to search is changing. More than 60 percent of Internet searches are done on mobile and 20 percent and climbing are voice [...]

By |2018-05-11T10:11:59+00:00May 1st, 2018|Blog, Local SEO, Web Design|Comments Off on SEO Hacks for Optimizing Your Website for Voice Search

Social Media Spring Cleaning

Social media is constantly changing – from new algorithms that favor different types of content to the audience engaging with your content. You may be seeing a drop in engagement, which is why now is a great time to audit your social media profiles and do a little spring cleaning! […]

By |2018-04-03T13:23:32+00:00March 23rd, 2018|Blog, Social Media Management|Comments Off on Social Media Spring Cleaning

Effectiveness of Mobile Video for Social Media

  It’s no secret that video content dominates on social media. According to Buffer, online videos will account for more than 80% of all consumer internet traffic by 2020 and, every day, more than 8 billion videos (100 million hours) are watched on Facebook. Businesses big and small should be embracing video content as Facebook continues to change their algorithm to put more value on video rather than photo or article posts. With so much emphasis being put on mobile [...]

By |2018-03-05T13:09:24+00:00December 29th, 2017|Video Marketing|Comments Off on Effectiveness of Mobile Video for Social Media

Creating a Crush-Worthy Content Strategy

A content strategy is your plan to create, publish, and control usable content on social media. Essentially, it is your way to give your audience consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. A good content strategy boosts SEO, increases your brand’s exposure, grows your audience, gives your brand an identity, and allows your brand to stay relevant. Building a great content strategy takes a little bit of time [...]

By |2018-02-19T17:29:21+00:00October 24th, 2017|social media strategy|Comments Off on Creating a Crush-Worthy Content Strategy

2 Easy Ways to Generate More Content More Often

A good content strategy relies on the regular creation and distribution of social media posts, blogs, whitepapers, graphics, ebooks, landing pages, etc. This sounds like a lot of work – and it can be without a dedicated team – but it’s an important aspect for any business with a digital marketing strategy, especially now that traditional marketing techniques are waning and even becoming obsolete. […]

By |2018-06-13T09:37:46+00:00May 29th, 2017|Blog, content marketing|Comments Off on 2 Easy Ways to Generate More Content More Often

Using Facebook Analytics to Plan Your Content

If you’ve looked into your business page’s Facebook Insights tab recently, you know the amount of data provided about your page can almost seem overwhelming if you don’t know the meaning behind the numbers you see. […]

By |2018-03-09T09:55:00+00:00May 10th, 2017|Blog|Comments Off on Using Facebook Analytics to Plan Your Content
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