Why Do I Need Social Media Advertising?
We know social media advertising and online campaigns like the backs of our hands. As more and more people are catching on to the idea that social media is here to stay, it’s becoming harder and harder to find reliable numbers without paying to play. Over the last several months, Facebook has led the charge to gain the, well…charge. Stifling posts, burying results, and decreasing organic reach potential are all part of the platforms’ strategies to get business owners to pony up. But, for every move Facebook & the others make, there’s always a counter move. Posse has your back.
Where Do You Start?
Google PPC? Facebook? Twitter? LinkedIn? Advertising is everywhere. Does that mean your business should throw dollars at all of the platforms? Not necessarily. That’s why we (the Posse) help you formulate an all-encompassing social strategy–one that includes any necessary advertising. We know that your business is unique. Special. And, it shouldn’t be treated like every other business. We look at your goals, your platforms, your audiences, and then formulate a plan to maximize all efforts, paid & organic. We’ll make sure you get the most bang for your buck.
Business B is launching into a new market. As a business-to-business online company, they find most of their business is generated through people coming to their website via Google search. So if your target market is coming by way of Google, guess where you should place ads? Yep. Google. We can help you there, too. As an Adwords Partner, we have the know-how and skill to find the best entry points and create the most compelling ads to make sure your quarterly projections get blown out of the water.
And, these aren’t all the scenarios or options. We can help you hire the right people using ads. You can boost your social visibility. Drive traffic to a specific webpage. Etc, etc, etc. You tell us what you want to do, and we will help you get there through our management skills. Easy peasy.
HOW WILL I SEE THE VALUE OF SOCIAL ADVERTISING?
Just like with our social media management services, we offer comprehensive social media advertising reporting. But, we don’t just tell you what we did. We show you the value of those efforts, as they relate to your goals. And, we make recommendations for going forward. We set specific reporting periods when we start the ad campaign, but know we are always here to talk to you about the performance of your ads. After all, we love talking about all things social media.
What Clients Say
My event needed that little something extra to help others find it online. Posse’s help with online advertising was just the thing. With a combination of Facebook and Google ads, I saw a huge increase in the number of attendees at this year’s event versus last year’s numbers.
Getting out there can be tough sometimes, especially when your online presence is still in its infancy. The team over at Posse Social Media helped me through the hurdles of online advertising with patience and skill. I will definitely utilize their experience again.